Brand Manager

We are looking for a dynamic and strategic Brand Manager to lead the end-to-end launch of a new brand. The role involves developing brand strategy, positioning, go-to-market plans, and ensuring successful execution across all channels. The ideal candidate should have strong expertise in brand building, consumer insights, and integrated marketing campaigns.
The core responsibilities for the job include the following:
Brand Strategy and Positioning:
Develop brand vision, mission, and positioning strategy.
Define target audience, value proposition, and brand voice.
Conduct market research, competitor analysis, and consumer insights.
New Brand Launch Planning:
Create and execute Go-To-Market (GTM) strategy.
Plan product/service launch timelines and milestones.
Coordinate with internal teams (sales, product, digital, and creative).
Marketing Campaigns:
Plan and execute 360 marketing campaigns (digital, offline, ATL, BTL).
Manage brand communication across all channels.
Ensure consistency in messaging and brand identity.
Digital and Performance Marketing:
Work closely with the digital marketing team for lead generation and awareness.
Monitor campaign performance (ROI, CAC, conversions).
Optimize campaigns based on analytics.
Creative and Content Management:
Oversee design, content, and branding materials.
Collaborate with agencies for creatives, ads, and campaigns.
Maintain brand guidelines and visual identity.
Budget and Vendor Management:
Plan and manage marketing budgets.
Handle agencies, vendors, and partnerships.
Ensure cost-effective execution.
Market Monitoring and Growth:
Track brand performance and market share.
Analyze customer feedback and trends.
Identify opportunities for brand expansion.
Requirements:
Key Skills and Competencies: Brand Strategy and Positioning, Go-To-Market (GTM) Execution, Digital Marketing and Analytics, Creative Thinking and Storytelling, Market Research and Consumer Insights, and Project Management.
Strong Communication and Leadership Skills.
Bachelor's degree in Marketing, Business, or related field.
3-5 years of experience in brand management or marketing.
Experience in new brand launch/product launch is mandatory.
FMCG / Consumer / Building Material/Manufacturing industry preferred.

Experience
3-5 yrs