Creative Copywriter

We're looking for a Creative Copywriter who can blend creativity with strategy. Someone who understands how words drive engagement, conversions, and brand recall across platforms. If you can write sharp SEO content, scroll-stopping captions, witty brand copies, and retention-focused messaging, this role is for you.
Responsibilities:
Write high-quality SEO content (blogs, website copy, landing pages) optimized for search and readability.
Create engaging social media copy and captions aligned with brand tone.
Develop WhatsApp marketing and retention copies (broadcasts, journeys, nudges).
Craft brand communication, including campaigns, product launches, and storytelling.
Craft high-converting Meta ad copies (primary text, headlines, hooks, and CTAs).
Write performance-driven ad copies with strong hooks and A/B testing variations.
Bring in humor and relatability to content while maintaining brand voice.
Collaborate with design, marketing, and growth teams for cohesive campaigns.
Continuously experiment with formats, hooks, and messaging styles.
Requirements:
Minimum 2 years of experience in creative copywriting/content writing.
Proven experience in: Meta ads/performance marketing copies, Social media content, and Retention/CRM (WhatsApp, email, and push notifications).
Strong understanding of brand voice and tone consistency.
Ability to write witty, humorous, and engaging content.
Basic knowledge of digital marketing funnels and audience behavior.
Familiarity with tools like Google Docs, SEO tools, or content planning tools is a plus.
What We're Looking For:
A creative thinker with strong storytelling skills.
Someone who can turn insights into impactful copy.
Detail-oriented but fast-paced.
Deep understanding of internet culture and trends.
A natural sense of humor and relatability in writing.
Bonus Points:
Experience in D2C brands.
Exposure to the skincare/beauty/wellness industry.
Portfolio showcasing diverse writing style.

Experience
2-6 yrs