Digital marketting

Company Description Saini Engineering Industries is an emerging organization operating in the engineering and manufacturing sector. The company focuses on delivering reliable, high-quality industrial products and solutions to a diverse client base. With a commitment to innovation and efficiency, Saini Engineering Industries aims to strengthen its market presence through customer-centric services and technology-driven initiatives. The organization values collaboration, integrity, and continuous improvement, providing team members with opportunities to contribute to its growth. As the company expands, it is investing in digital capabilities to reach new markets and better serve existing customers.
Role Description The Digital Marketing role at Saini Engineering Industries is a remote, contract position focused on enhancing the company’s online presence and lead generation. Day-to-day responsibilities include planning and executing digital campaigns across channels such as search, social media, email, and display advertising. The role involves managing website content and SEO, tracking campaign performance using analytics tools, and preparing reports to optimize marketing strategies. The Digital Marketing professional will collaborate with internal stakeholders to align messaging with business objectives and ensure consistent branding across all digital touchpoints. This position also requires staying current with industry trends and recommending new tactics to improve reach and engagement.
Qualifications
Candidates should possess core digital marketing skills, including SEO/SEM, social media marketing, email marketing, and campaign management.
Candidates should possess content-related skills, such as writing, editing, and optimizing content for various digital platforms.
Candidates should possess analytical skills, including proficiency with web analytics tools (e.g., Google Analytics), reporting, and data-driven decision making.
Candidates should possess strategic and planning skills, including the ability to develop marketing plans, set measurable goals, and manage timelines and budgets.
Candidates should possess communication and collaboration skills, including clear written and verbal communication and the ability to work effectively with cross-functional teams in a remote setting.
Experience with marketing automation tools, CRM systems, or lead-generation workflows is beneficial.
A background in engineering, manufacturing, or B2B industrial markets is an advantage but not required.
A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.

Work arrangement
No