Global Marketing Director

The Global Marketing Director is responsible for formulating and executing the company's global marketing strategy, coordinating brand, marketing, digital marketing, content, marketing activities and regional marketing teams, and promoting the company to establish a unified and locally adaptable market system in different countries and regions.
This position requires connecting corporate strategy, sales, business development, product and regional teams to expand the company's global market influence through market insights, brand building and marketing activities, and improve brand awareness, market share, customer acquisition efficiency and business growth.
Core responsibilities
1. Global marketing strategy
Develop global annual marketing strategies, market goals and execution plans.
Plan key countries, regions and target markets according to the company's business strategy.
Establish global marketing framework, brand positioning and market communication strategy.
Analyze industry trends, competitive landscape and changes in customer needs.
Promote global marketing resources to focus on key markets and business directions.
2. Brand strategy and management
Responsible for global brand positioning, brand image and brand communication system.
Establish unified brand standards, visual specifications and communication principles.
Monitor brand consistency in global markets.
Enhance the company's brand recognition and industry influence in the target market.
Manage brand assets and continuously optimize brand value.
3. Global market promotion
Develop global marketing campaigns and integrated marketing plans.
Coordinate online and offline marketing channels and promotional activities.
Manage global advertising, content, social media and digital marketing projects.
Develop localized marketing plans based on different regional market characteristics.
Evaluate the market performance of different channels and continuously optimize investment.
4. Market activities and demand generation
Plan global large-scale marketing events, industry conferences and marketing events.
Establish potential customer acquisition and market demand generation mechanisms.
Collaborate with the sales team to develop marketing and sales conversion strategies.
Improve the quantity, quality and conversion efficiency of marketing leads.
Analyze the actual contribution of marketing activities to business growth.
5. Digital Marketing and Marketing Technology
Responsible for global digital marketing strategy and channel layout.
Drive SEO, SEM, social media, email and content marketing.
Optimize websites, marketing platforms and digital customer touchpoints.
Use CRM, marketing automation and data analysis tools to improve marketing efficiency.
Establish a global digital marketing data tracking and analysis system.
6. Market research and competition analysis
Continuously research global market size, customer needs and industry trends.
Monitor key competitors’ branding and marketing strategies.
Establish market intelligence and competitive analysis mechanisms.
Identify new markets, new customer segments and potential growth opportunities.
Translate market research results into marketing and business decisions.
7. Regional marketing collaboration
Direct marketing teams in North America, Europe, Asia Pacific and other regions.
Establish a collaboration mechanism between global headquarters and regional marketing teams.
Balance global brand strategy with localization needs in regional markets.
Supervise the execution of regional marketing plans and budgets.
Share best practices in global markets and drive replication across regions.
8. Marketing budget and performance management
Develop global marketing budget and resource allocation plan.
Oversee investment in advertising, events, content and marketing projects.
Establish marketing ROI, customer acquisition cost and channel performance management system.
Regularly evaluate marketing return on investment and resource efficiency.
Timely adjust marketing budget and resource allocation based on market performance.
9. Team leadership and organization building
Lead the global marketing team and regional marketing leaders.
Establish professional teams for branding, digital marketing, content, marketing activities, etc.
Develop team performance goals and talent development plans.
Cultivate global marketing management talents and regional leaders.
Build a marketing culture that is data-driven, customer-focused and results-driven.
Qualifications
Educational background
Bachelor degree or above, major in marketing, business management, communication, economics or related majors.
MBA, EMBA or related advanced business education background is preferred.
work experience
More than 20 years of experience in marketing and brand management.
More than 15 years of global marketing, international market or cross-regional marketing management experience.
Have experience in cross-country and cross-regional marketing team management.
Have experience in building B2B, B2C or complex enterprise marketing systems.
Have strong experience in budget management, market growth and marketing performance management.
core competencies
Global Marketing Strategy
International Marketing
Brand Management
Digital Marketing
Demand Generation
Go-to-Market Strategy
Market Research
Marketing Analytics
Marketing Operations
Content Strategy
Regional Marketing Management
Executive Leadership
Key Performance Indicators (KPIs)
global brand awareness
market share growth rate
Marketing ROI
Marketing Qualified Leads (MQL)
Sales Qualified Leads (SQL)
lead conversion rate
Customer Acquisition Cost (CAC)
Marketing channels contribute revenue
Website and digital channel traffic growth
Global Marketing Campaign Conversion Rate
New market entry success rate
Regional marketing goal achievement rate
Global marketing budget execution rate

Work arrangement
No