SENIOR BUSINESS PERFORMANCE & MARKETING ANALYST

SENIOR BUSINESS PERFORMANCE & MARKETING ANALYST
Ads, Promotions & Sales Insights
Level: Senior Level
Job Type: Full-Time, Remote
Schedule: 40 hours/week
Salary: $1,500–$2,500/month
Reports To: Executives
Working Hours: 9:00 AM – 5:00 PM ET, New York office hours
Vietnam Time: 8:00 PM – 4:00 AM
Applications will not be considered if you are unable to consistently work during these hours.
About the Role
Orbital Kitchens is looking for a sharp, business-minded Business Performance Analyst to support leadership with fast, clear analysis across ad campaigns, promotions, sales performance, menu/pricing changes, platform performance, and key business initiatives.
This is a business-facing analytics role, not a back-end data engineering role. We need someone who can evaluate whether promotions and ad campaigns are actually working, understand the margin impact, identify when numbers look off, and turn data into practical recommendations.
The ideal candidate has strong hands-on experience analyzing ads, discounts, promotions, campaign ROI, sales lift, customer behavior, and profitability. You should be comfortable using AI tools to move faster, but you must also have strong judgment to verify results, question assumptions, and catch errors before they affect business decisions.
Key Responsibilities
Promotion & Ad Campaign Analysis
· Analyze performance of ad campaigns, platform promotions, discounts, bundles, new customer offers, retention campaigns, and other marketplace growth initiatives.
· Measure ROAS, ROI, sales lift, incremental revenue, order volume, average order value, customer mix, promo redemption, discount cost, and contribution/margin impact.
· Evaluate whether campaigns are driving profitable growth, shifting existing sales, cannibalizing orders, or reducing margin.
· Compare pre-campaign, campaign, and post-campaign performance while considering seasonality, day of week, platform mix, brand/location mix, pricing, and menu changes.
· Recommend whether to continue, scale, reduce, adjust, or stop campaigns based on performance and profitability.
· Help leadership make decisions on promo strategy, ad budgets, target ROI, discount structure, and campaign priorities.
Sales, Margin & Business Performance Reporting
· Create clear daily, weekly, and monthly reports for sales, orders, revenue, average ticket, COGS, labor, gross margin, promo spend, ad spend, platform performance, brand performance, and location performance.
· Analyze trends, variances, and business drivers across revenue, costs, platforms, brands, and locations.
· Turn raw data into concise insights, recommendations, and next steps for leadership.
· Prepare fast-turnaround reports when leadership needs to understand a performance issue, campaign result, or business change quickly.
· Support budgeting, forecasting, and scenario planning related to sales, promotions, ad spend, revenue, and margin impact.
Change Tracking & Business Decision Support
· Maintain trackers for promotion launches, ad campaign changes, budget changes, target ROI changes, pricing changes, menu changes, platform changes, and operational updates.
· Analyze performance before, during, and after key business changes to understand impact on sales, orders, margin, and customer behavior.
· Identify unusual trends, data issues, sales drops, margin changes, platform issues, or campaign performance issues quickly.
· Help leadership understand what changed, why it matters, and what decision should be made next.
· Use AI tools to speed up research, reporting, and analysis while applying strong judgment to verify results and catch errors.
Cross-Functional Business Analysis
· Partner with finance, operations, marketing, and leadership on ad hoc business analysis.
· Support analysis for new brand launches, menu performance, pricing, catering, platform performance, labor efficiency, inventory, and cost/margin improvement initiatives.
· Communicate findings clearly in reports, trackers, meetings, and written summaries.
What Success Looks Like
· Leadership receives accurate, clear, and timely reports without needing to chase for updates.
· Promotion and ad campaign performance is tracked properly, with clear recommendations on what to keep, change, scale, or stop.
· The analyst can explain whether a campaign is profitable, not just whether it increased sales.
· Unusual trends, data inconsistencies, sales drops, and margin issues are flagged early.
· Reports are easy to understand and directly useful for business decisions.
Qualifications / Experience
Must-Have
· Bachelor’s degree in Finance, Business Analytics, Economics, Marketing Analytics, Statistics, MIS, Industrial Engineering, Applied Mathematics, or a related field.
· 3+ years of experience in business analysis, campaign analysis, promotion analysis, growth analytics, revenue analysis, marketing analytics, or performance reporting.
· Experience in F&B, restaurants, retail, e-commerce, hospitality, marketplaces, delivery platforms, or other fast-paced operational businesses.
· Strong hands-on experience analyzing ads, promotions, discounts, campaign ROI, sales lift, customer behavior, and margin/profitability impact.
· Ability to determine whether a promotion or ad campaign is profitable, not just whether it increased revenue or order volume.
· Advanced Excel or Google Sheets skills, including pivot tables, lookups, formulas, data validation, and clear reporting templates.
· Strong analytical judgment with the ability to identify when numbers do not make sense.
· Comfortable working with messy or incomplete data from different platforms and reports.
· Ability to create fast, clear reports for leadership with insights and recommended next steps.
· Good written and verbal English for reporting, documentation, email, and meetings.
· Ability to consistently work the required schedule.
Nice-to-Have
· Experience with marketplace ads or delivery platforms such as Uber Eats, DoorDash, Grubhub, or similar platforms.
· Familiarity with BI tools such as Looker Studio, Tableau, Power BI, Sigma, or similar.
· SQL skills or experience pulling and validating data from data warehouses or reporting systems.
· Experience with restaurant metrics such as sales, order volume, average ticket, COGS, labor, margin, menu mix, inventory, and customer ratings.
· Experience using AI tools to speed up analysis, summarize findings, improve reports, or check work.
Tools / Skills We Value
Promotion and ad campaign analysis
ROAS, ROI, sales lift, and margin analysis
Excel / Google Sheets
Business reporting and dashboards
Change tracking and performance monitoring
Financial and operational analysis
AI-assisted reporting with strong human judgment
Clear business writing
Attention to detail and common sense
Policies / Benefits
· Remote role
· U.S. holiday schedule
· 7 days of paid time off per year
· Christmas bonus
· Performance-based bonus
· Annual salary review with potential 5%–10% increase based on performance
· Direct exposure to leadership and high-impact business decisions
· Opportunity to influence promotion strategy, ad budget decisions, sales performance, and margin improvement
Why Join Us
· Work directly with leadership and contribute to decisions that affect sales, ad spend, promotions, and profitability.
· Gain broad exposure across finance, operations, marketing, brand performance, and growth initiatives.
· Join a fast-moving environment where strong analysis can quickly turn into real business action.
· Build deep experience in marketplace performance, restaurant economics, and multi-brand growth strategy.
About Orbital Kitchens
Orbital Kitchens is a multi-brand, delivery-first food business focused on building efficient operations and delivering high-quality meals at speed. We use data, systems, and operational discipline to scale brands, improve customer experience, and drive profitable growth. This role supports that mission directly by helping leadership understand performance, optimize campaigns, improve margins, and make faster, smarter business decisions.
Website: https://www.orbitalkitchens.com/
Headquarters: New York City, New York

Work arrangement
No