Media and Influencer Marketing Executive

Job Title: Media & Influencer Marketing Executive / Manager
Experience: 2–5 Years
Location: Mumbai
Type: On-site
We are looking for a Media & Influencer Marketing professional to join our PR agency. The ideal candidate should have hands-on experience in influencer sourcing, media outreach, campaign execution, negotiations and relationship management.
Key Responsibilities:
• Source and shortlist relevant influencers and content creators based on client briefs, target audience, category and budget.
• Manage influencer outreach, negotiations, commercials, deliverables and coordination.
• Execute influencer campaigns end-to-end, from sourcing and briefing to content approvals, posting and reporting.
• Build and maintain strong relationships with influencers, talent managers, journalists and media houses.
• Identify relevant media opportunities, journalists, publications and platforms for clients.
• Stay updated on influencer trends, social media trends, creators and competitor activity.
• Coordinate with clients and internal teams to ensure smooth and timely campaign execution.
• Track campaign deliverables, performance and budgets and prepare campaign reports.
• Manage multiple clients and campaigns simultaneously while ensuring deadlines are met.
Requirements:
• 2–5 years of experience in PR, Influencer Marketing, Digital Marketing or a similar role.
• Strong understanding of the influencer and media ecosystem.
• Excellent influencer sourcing, research, communication, negotiation and follow-up skills.
• Ability to independently identify and approach relevant influencers and media contacts.
• Good understanding of social media platforms, especially Instagram and YouTube.
• Strong organisational skills and ability to work within deadlines and budgets.
• Existing relationships with influencers, talent managers and media contacts will be an added advantage.
Submit your resume at info@inovatus.in

Work arrangement
No