Digital Marketing Specialist

Company Description Global Track Holidays is a travel company focused on creating memorable and well-organized holiday experiences for a wide range of travelers. The organization is committed to offering reliable tour planning, customized travel packages, and customer-centered services. Team members collaborate to design and promote travel solutions that balance comfort, value, and unique experiences. The work environment encourages initiative, creativity, and continuous learning in the travel and tourism sector.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Dehradun. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to promote Global Track Holidays’ travel packages and services. Daily responsibilities include managing social media channels, creating engaging digital content, monitoring campaign performance, and analyzing web and campaign data to improve reach and conversions. The role also involves coordinating with internal teams to align marketing messages, supporting promotional activities, and contributing ideas for improving online visibility and brand awareness.
Qualifications
Candidates should possess skills in Digital Marketing and Online Marketing for planning and executing effective campaigns.
Candidates should possess skills in Social Media Marketing for managing platforms, audience engagement, and content promotion.
Candidates should possess skills in Web Analytics for tracking performance metrics, interpreting data, and optimizing campaigns.
Candidates should possess strong Communication skills for creating clear messaging and collaborating with internal and external stakeholders.
Experience with SEO/SEM, email marketing tools, and content management systems is beneficial.
Relevant experience in travel, tourism, or hospitality marketing is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Ability to work on-site in Dehradun, manage multiple projects, and adapt to changing campaign needs.

Work arrangement
No