Google Ads Specialist – Remote Job, India

Job Type: Full-Time
Work Mode: Remote
Location: India
Experience: 2–5 Years
Department: Digital Marketing
About the Role
We are looking for a results-driven PPC (Google Ads) Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, launching, managing, and optimizing Google Ads campaigns to generate qualified traffic, leads, conversions, and measurable business growth.
You should have hands-on experience managing multiple Google Ads campaign types and be comfortable working with campaign data, budgets, conversion tracking, keyword research, and performance optimization.
Key Responsibilities
Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
Conduct detailed keyword research, competitor analysis, search-term analysis, and audience research.
Create and optimize ad copy, assets, extensions, audiences, bidding strategies, and campaign structures.
Monitor key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, impression share, and quality score.
Manage campaign budgets and optimize spend to improve ROI and lead quality.
Analyze search terms and implement negative keyword strategies to reduce irrelevant traffic.
Set up and monitor conversion tracking using Google Ads, Google Tag Manager, GA4, and other relevant tools.
Regularly perform campaign audits and identify opportunities for improving performance.
Conduct A/B testing of ads, landing pages, audiences, bidding strategies, and campaign structures.
Create regular performance reports and provide actionable insights and recommendations.
Work closely with the SEO, content, web development, and design teams to improve overall campaign performance.
Stay updated with Google Ads platform changes, new features, automation, AI-powered campaign solutions, and PPC best practices.
Troubleshoot campaign and tracking issues and ensure accurate attribution of leads and conversions.
Required Skills & Experience
2–5 years of hands-on experience in PPC/Google Ads management.
Strong practical knowledge of Google Ads and campaign optimization.
Experience with:
Google Search Ads
Performance Max
Display Ads
Remarketing/Retargeting
Conversion-focused campaigns
Strong understanding of keyword research, match types, negative keywords, bidding strategies, and audience targeting.
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Good understanding of conversion tracking and lead attribution.
Strong analytical and problem-solving skills.
Ability to analyze campaign data and convert insights into actionable optimization strategies.
Good understanding of landing page optimization and conversion rate optimization (CRO).
Excellent communication and reporting skills.
Ability to independently manage multiple campaigns and accounts.
Preferred Qualifications
Google Ads certification is a plus.
Experience managing lead-generation campaigns for service-based businesses.
Experience working with international clients or multiple geographic markets.
Basic understanding of SEO and digital marketing.
What We Offer
100% Remote Work
Opportunity to work on diverse digital marketing campaigns and international projects.
Performance-driven and collaborative work environment.
Opportunities for professional growth and skill development.
Exposure to multiple industries, markets, and advertising strategies.
Flexible and supportive remote working environment.
Who We’re Looking For
We are looking for someone who doesn't just run campaigns but understands the numbers behind them. You should be proactive, analytical, detail-oriented, and focused on generating measurable business results rather than simply increasing clicks or traffic.
If you are passionate about PPC, enjoy optimizing campaigns, and love turning advertising data into growth, we'd love to hear from you.

Work arrangement
No