Online Marketing Manager

Company Description bagwalikhet organics pvt. ltd. is an emerging company focused on organic products and sustainable business practices. The organization aims to deliver high-quality, ethically sourced goods to customers through modern retail and online channels. With a growing presence in the market, the company values innovation in digital commerce and customer engagement. Team members are encouraged to contribute ideas that support both business growth and environmental responsibility. The work environment emphasizes collaboration, integrity, and continuous improvement.
Role Description The Online Marketing Manager is a full-time, on-site role based in Kanpur. This role is responsible for planning, executing, and optimizing online marketing campaigns to drive brand awareness, website traffic, and e-commerce sales. Day-to-day tasks include managing performance marketing activities, overseeing social media marketing initiatives, coordinating online promotions, and analyzing campaign metrics to improve ROI. The Online Marketing Manager will collaborate with product, sales, and design teams to develop digital content and marketing strategies aligned with business goals. The role also involves monitoring market trends, competitor activity, and customer behavior to refine digital marketing efforts.
Qualifications
Candidates should possess strong Online Marketing and Marketing skills to plan and manage integrated digital campaigns.
Candidates should possess Performance Marketing skills to optimize paid channels and track campaign performance.
Candidates should possess Social Media Marketing skills to manage brand presence and engagement across platforms.
Candidates should possess E-Commerce skills to support online sales strategies, conversion optimization, and marketplace operations.
Strong analytical skills with experience using digital marketing and web analytics tools (e.g., Google Analytics, ad platforms dashboards).
Ability to develop clear reports and insights, and make data-driven decisions to improve campaign outcomes.
Effective communication and collaboration skills to work with cross-functional teams on content, design, and sales initiatives.
Experience in FMCG, retail, or organic products sectors is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
No