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Company Description Lazydesigners is a growing creative and digital services company focused on helping businesses strengthen their online presence and brand visibility. The team combines design, marketing, and technology to deliver results-driven solutions tailored to client goals. Lazydesigners values collaboration, continuous learning, and data-informed decision-making. Team members are encouraged to bring new ideas, test innovative approaches, and contribute to high-impact digital strategies.
Role Description The Search Engine Optimization Specialist is a full-time, on-site role based in Kanpur. This role is responsible for improving organic search visibility, driving qualified traffic, and supporting overall digital marketing performance. Day-to-day tasks include conducting keyword research, performing SEO audits, optimizing on-page elements, and developing link-building strategies. The specialist will analyze web analytics data, prepare performance reports, and collaborate with content, design, and development teams to implement SEO best practices. The role also involves staying up to date with search engine guidelines, industry trends, and emerging tools to refine optimization strategies.
Qualifications
Strong skills in Keyword Research to identify high-value search terms and user intent.
Experience performing comprehensive SEO Audits to uncover technical, content, and structural optimization opportunities.
Ability to plan and execute ethical Link Building initiatives to enhance domain authority and search rankings.
Proficiency in Web Analytics tools (e.g., Google Analytics, Search Console) to monitor performance and inform strategy.
Hands-on expertise in On-Page SEO, including meta tags, headings, internal linking, and content optimization.
Familiarity with basic HTML/CSS and CMS platforms (such as WordPress or similar) for implementing SEO recommendations.
Strong analytical, problem-solving, and reporting skills, with attention to detail and data accuracy.
Effective communication and collaboration abilities to work with cross-functional teams on-site in Kanpur.
Bachelor’s degree in Marketing, Communications, IT, or a related field, or equivalent practical experience.
Previous experience in an SEO or digital marketing role, preferably in an agency or multi-client environment, is an advantage.
Work arrangement
No
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