Vice President of Brand Strategy

Vice President of Brand StrategyJob Overview
The Vice President of Brand Strategy leads the organization’s brand vision, positioning, and long-term brand development. This role partners with executive leadership and cross-functional teams to strengthen brand equity, ensure consistent market positioning, and align brand strategy with corporate objectives and business growth priorities.
Key Responsibilities
Brand Strategy Development
Define and execute brand strategies aligned with corporate vision, business objectives, and long-term growth priorities.
Brand Positioning and Differentiation
Establish brand positioning, value propositions, and messaging frameworks that strengthen market differentiation and competitive relevance.
Brand Identity and Governance
Oversee brand identity standards and governance to ensure consistency across communications, customer experiences, and business functions.
Market and Consumer Insights
Analyze market trends, consumer behavior, and competitive dynamics to inform brand strategy and identify opportunities for growth.
Brand Equity Management
Develop initiatives to strengthen brand awareness, reputation, loyalty, and long-term brand value.
Cross-Functional Collaboration
Partner with marketing, communications, product, and commercial teams to integrate brand strategy into business and customer-facing initiatives.
Brand Performance and Optimization
Establish brand performance metrics, evaluate strategic effectiveness, and refine initiatives to improve brand impact and business outcomes.
Team Leadership and Development
Lead brand strategy teams, develop talent, and foster a culture of strategic thinking, creativity, and accountability.
QualificationsEducation Background
Bachelor’s degree in Marketing, Brand Management, Business Administration, Communications, or a related field.
MBA or an advanced degree preferred.
Work Experience
12+ years of progressive experience in brand strategy, marketing, or brand management.
7+ years of experience leading brand teams or enterprise-level brand initiatives.
Proven experience developing brand positioning, managing brand portfolios, and aligning brand strategy with business objectives.
Core Competencies
Brand Strategy and Positioning
Brand Identity and Governance
Brand Equity Management
Market and Consumer Insights
Competitive Differentiation
Integrated Marketing Strategy
Cross-Functional Leadership
Brand Performance Measurement
Strategic Planning
Executive Stakeholder Management

Work arrangement
No