Performance Strategist II, Finance & Account Operations

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About Performance Strategy:
Performance Strategy's mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We sit in the middle of the organization, serving as a bridge between commercial and technical teams — power users of our tools who support implementation, optimization, analytics, and product and process development.
Performance Strategy supports all Accelerate customers through every stage of the account lifecycle, with an eye on performance, scale, and growth strategies. We thrive as performance specialists & strategists, and in the Accelerate world, performance = revenue.
Purpose of the Role:
This is a hybrid role that pairs core Performance Strategist responsibilities with ownership of billing and collections operations for strategic APAC/GCR customers. The role acts as an operational bridge between Commercial, Finance, and Performance Strategy - combining hands-on campaign optimization and client support with billing workflow ownership, so that performance strategy and revenue operations for key accounts are managed by a single, closely connected point of contact.
This role is primarily internal-facing on the billing side (partnering with Finance, Revenue Operations, Deal Desk, and Commercial teams) while retaining direct client-facing responsibility on the performance side.
Responsibilities:
Performance Strategy
Maintain ownership of accounts as well as pooled support across both Existing and New Business functions
Understand Liftoff's product, nuances, and trends
Deliver quality work against Performance Strategy goals, primarily across billing & collection operations (see below)
Serve as a POC for a limited number of key clients — including ad-hoc client interactions, managing & optimizing for performance, collaborating with account teams, and escalating niche issues internally
Optimize campaigns for post-install goals using Looker, proprietary tools, and dashboards; make recommendations to client-facing teams to enhance customer strategies while identifying product needs and articulating findings back to internal stakeholders
Lead cross-functional communication across both technical and non-technical teams
Billing & Collections Operations
Manage billing operations and collections workflows for strategic customers, including bespoke workflows for key enterprise accounts
Partner with Accounts Receivable (AR) to monitor outstanding invoices, payment status, and collections activities
Coordinate resolution of billing discrepancies, payment exceptions, and invoice-related issues
Handle invoice number gap investigations, invoice split requests, prepayment/post-payment follow-ups, billing corrections and payment reconciliation, and other billing/finance operational requests raised by Commercial teams
Help manage the Liftoff customer email alias
Support enterprise billing processes
Assist with credit checks (mainly Pan-APAC) and manage client-specific manual reconciliation tasks (e.g., dashboard-to-invoice screenshot matching for Japan/China)
Support Salesforce/RevOps tasks such as multi-account setup and discrepancy resolution
Cross-Functional Finance Coordination
Serve as a primary operational liaison between APAC Commercial teams and Global AR, Revenue Operations, Deal Desk, and Revenue Leadership
Drive alignment across teams, coordinate issue resolution, and ensure timely execution of billing and finance-related requests
Chase account teams internally on significantly overdue invoices and provide consolidated status updates to Finance; work with leadership on high-risk deals to close the collections loop
Process Improvement & Automation
Identify opportunities to optimize billing, collections, and finance workflows
Improve collaboration between Finance and Commercial teams to streamline operational processes
Drive process standardization and automation to improve efficiency, scalability, and visibility across APAC billing operations
Leverage AI to improve and streamline current processes
Requirements:
2+ years of campaign optimization, BI, or analytical experience in adtech; performance-focused optimization experience a must
Prior exposure to billing, collections, or finance operations preferred
Bachelor's Degree
Fluent in Business Mandarin and English
Project management, organizational, and communication skills
A process-oriented approach and ability to draw insights from data
A proactive spirit with strong attention to detail
Comfortable operating across Slack, WeChat, and other communication channels as required by client/region
Location:
This role is eligible for hyrbid work onsite at our Singapore hub. We require our team members to be onsite 2-3 days a week.
Travel Expectations:
W