Sales Executive – School Education Publishing

Location:
1. Delhi
2. Noida
3. Gurgaon
4. Ludhiana
5. Lucknow
6. Ahmedabad
Job Summary
The Sales Executive will be responsible for promoting and selling educational books, learning resources, digital solutions, and academic programs to schools. The role involves building strong relationships with school leaders, teachers, coordinators, and decision-makers to drive adoption of the company's educational products.
Key Responsibilities:
School Outreach & Relationship Building
Visit schools regularly within the assigned territory.
Develop and maintain relationships with Principals, Coordinators, HODs, and Teachers.
Understand school curriculum requirements and recommend suitable products.
Conduct product presentations and demonstrations.
Sales & Business Development
Achieve monthly, quarterly, and annual sales targets.
Generate new leads and convert prospective schools into customers.
Identify opportunities for book adoptions and institutional sales.
Increase market penetration within the assigned territory.
Product Promotion
Promote textbooks, supplementary books, assessment tools, digital learning platforms, and teacher resources.
Organize book exhibitions, workshops, orientations, and school events.
Distribute sample copies and marketing materials.
Conduct teacher engagement activities.
Order Management
Collect and process school orders.
Coordinate with distributors, warehouses, and internal teams for timely delivery.
Ensure accurate order tracking and follow-up.
Market Intelligence
Monitor competitor activities, pricing, and product launches.
Gather feedback from schools regarding products and services.
Share market insights with management.
Customer Support
Resolve school queries and concerns promptly.
Ensure high customer satisfaction and retention.
Build long-term partnerships with educational institutions.
Reporting
Maintain daily visit reports.
Update CRM and sales records.
Submit weekly and monthly sales reports.
Key Performance Indicators (KPIs)
Sales Revenue Achievement
Number of School Visits
New School Adoptions
Lead Conversion Rate
Customer Retention
Collection & Payment Follow-up
Workshop/Event Participation
Qualifications
Bachelor's Degree (Any Discipline)
MBA / Sales & Marketing preferred
Experience in Educational Publishing, EdTech, FMCG, or Institutional Sales preferred
Skills Required
Excellent Communication Skills
Relationship Management
Negotiation & Persuasion
Presentation Skills
Territory Management
Sales Planning
Customer Service Orientation
MS Office & CRM Knowledge
Preferred Experience
1–5 years in School Book Publishing, EdTech, Academic Sales, or Institutional Sales.
Experience working with CBSE, ICSE, State Board, or International Schools is an advantage.
Additional Responsibilities Common in Top Publishing Houses
Conduct Teacher Training Programs.
Support Curriculum Alignment Discussions.
Organize Principal Meets and Educational Conferences.
Promote Digital Learning Solutions alongside books.
Participate in Annual Book Selection Cycles.
Manage Distributor and Dealer Networks.
Support School Book List Finalization Process.
Salary: Starting at 7 Lakhs per annum and as per experience

Work arrangement
No