Live opening · Posted 8 days ago
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Description supplied by the original job listing.
About the Role
INFLUISH is looking for a Senior Meta Ads & Performance Marketing Lead to take complete ownership of our Meta Ads acquisition engine and scale subscription growth efficiently.
Key Responsibilities
Own Meta Ads strategy, campaign setup, optimisation, scaling, budgeting and reporting.
Manage and scale ₹15–25L+ monthly Meta Ads spend while maintaining sustainable CPR.
Drive subscription acquisition and continuously improve CPR, conversion rate and spend efficiency.
Analyse campaign, audience, funnel and creative performance to identify what is driving results.
Develop creative testing strategies and provide data-driven briefs to the creative team.
Build structured experiments across hooks, creators, messaging, offers, formats, campaigns and budgets.
Diagnose Meta Ads tracking and technical issues including Pixel, CAPI, Events Manager, attribution and app events.
Monitor Meta's modern delivery ecosystem, including broad targeting, creative-led delivery and campaign consolidation.
Manage and mentor the junior Meta Ads team and establish SOPs and testing processes.
Independently identify performance issues and determine the right corrective action.
What We're Looking For
4+ years of hands-on Meta Ads experience preferred.
Experience managing significant advertising budgets.
Strong experience in D2C, SaaS or subscription acquisition is preferred.
Strong understanding of CPR/CAC, conversion funnels, creative testing and performance analytics.
Comfortable with Meta Pixel, CAPI, attribution and tracking.
Strong analytical and problem-solving skills.
Ability to make data-driven decisions independently and think like an owner.
Success in This Role
Increased subscription volume
Sustainable CPR
Efficient scaling of Meta Ads spend
Faster identification and iteration of winning creatives
Strong experimentation and performance analysis
Reduced dependency on founders for day-to-day Meta Ads decisions
Location: Udaipur, Rajasthan
Experience: 4+ Years
Department: Performance Marketing
Work arrangement
No
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