Marketing Assistant

Company Description Insight Genesis - IGAi leverages advanced AI algorithms to predict human behavior and generate personalized, actionable insights. The platform addresses fragmented access to tailored guidance across finance, career, education, and health, with a particular focus on emerging and unbanked markets. By unifying data, behavior, and predictive AI, Insight Genesis - IGAi helps individuals move from information overload to clear, data-informed direction. The intelligent ecosystem supports four key verticals—Financial, Human Resource, Education, and Health & Wellness—enabling better decisions and life outcomes. Team members contribute to building technology that empowers users to make informed choices at every stage of their life path.
Role Description This is a full-time remote role for a Marketing Assistant at Insight Genesis - IGAi. The Marketing Assistant will support the marketing team in executing campaigns that promote the platform across the Financial, Human Resource, Education, and Health & Wellness verticals. Daily tasks include assisting with market research, preparing marketing materials, coordinating digital and social media activities, and tracking campaign performance. The role also involves supporting customer-facing initiatives, collaborating with sales to align messaging, and maintaining accurate records of marketing activities. The Marketing Assistant will work closely with cross-functional teams to ensure consistent brand communication and contribute ideas to enhance outreach and engagement.
Qualifications
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Strong Communication skills for clear written and verbal interaction with internal teams and external stakeholders.
Experience or interest in Market Research to gather, analyze, and report on customer and competitor insights.
Customer Service skills to support user inquiries and contribute to a positive customer experience.
Sales and Sales & Marketing skills to assist in lead generation, campaign execution, and alignment with revenue goals.
Basic understanding of digital marketing channels (social media, email, content) and analytics tools.
Ability to work independently in a remote environment, manage time effectively, and handle multiple tasks.
Strong organizational skills and attention to detail in documentation and follow-up.
Preferred: Previous experience in a tech, fintech, HR tech, edtech, or health tech environment, and a relevant diploma or degree in Marketing, Business, or a related field.

Work arrangement
No