Performance Marketing ( Meta & Google Ads ) & Tracking Specialist

HabiGo 360 empowers hospitality and real estate businesses to grow through performance marketing, OTA optimization, CRM systems, and premium creative solutions.
We combine strategy, paid media, tracking, technology, and creative execution to help businesses generate better leads, improve conversion rates, and drive measurable revenue growth.
We are looking for a Performance Marketing & Tracking Specialist who can take ownership of both paid acquisition and conversion tracking, ensuring our campaigns are optimized not just for lead volume, but for lead quality and actual business outcomes.
Role Details
Position: Performance Marketing & Tracking Specialist
Location: Remote
Employment Type: Full-time
Experience: 4+ Years
Salary: ₹40,000/month
Joining: Immediate Joiners Preferred
Industry Experience: Real Estate & Hospitality experience highly preferred
Role Overview
You will be responsible for planning, executing, optimizing, and analyzing paid marketing campaigns across Meta Ads and Google Ads, while also building and maintaining a robust conversion tracking and CRM-to-ad-platform signal system.
The ideal candidate understands that:
Ad → Lead → CRM → Contacted → Qualified → Converted
is the actual customer journey.
Instead of optimizing campaigns only for “Leads Generated,” you will help us optimize toward qualified leads, opportunities, conversions, and revenue.
Key Responsibilities1. Performance Marketing
Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads
Develop full-funnel paid acquisition strategies
Conduct audience research, segmentation, and targeting
Manage daily/monthly advertising budgets
Optimize campaigns based on CPL, CTR, CPA, ROAS, conversion rate, lead quality, and revenue
Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign structures
Identify scaling opportunities and underperforming campaigns
Continuously test new audiences, creatives, offers, and campaign strategies
Monitor campaign performance and take corrective actions proactively
Conversion Tracking & Attribution
Take ownership of the complete tracking architecture across advertising platforms, website, and CRM.
Ideal Flow:
Meta / Google Ads
↓
Lead Generated
↓
CRM
↓
Lead Contacted
↓
Qualified / Unqualified
↓
Converted
↓
Signal Sent Back to Ad Platform
↓
Campaign Optimization Based on Lead Quality
You will be responsible for implementing, maintaining, and troubleshooting this system.
Meta Tracking Responsibilities
Implement and manage Meta Conversions API (CAPI)
Set up CRM → Meta server-side conversion signals
Configure appropriate events and parameters
Implement Event ID and event deduplication
Ensure accurate lead matching and attribution
Pass relevant lead-quality signals back to Meta
Track qualified and converted leads
Troubleshoot Meta Pixel/CAPI tracking issues
Work with CRM/web development teams for API and webhook integrations
Google Ads Tracking Responsibilities
Implement Google Ads Offline Conversion Tracking
Configure Enhanced Conversions / appropriate conversion tracking solutions
Integrate CRM conversion data with Google Ads
Handle GCLID, GBRAID, and WBRAID where applicable
Track stages such as:
Lead Generated
Lead Contacted
Qualified Lead
Converted Lead
Ensure accurate attribution between ad clicks, CRM records, and conversions
Troubleshoot conversion tracking and attribution issues
Help Google Ads optimize toward higher-quality conversions rather than raw lead volume
Required Technical Skills
The candidate should have hands-on experience with:
Meta Ads Manager
Google Ads
Meta Conversions API (CAPI)
Google Ads Offline Conversion Tracking
Enhanced Conversions
Google Tag Manager (GTM)
Server-Side GTM — preferred
CRM integrations
Webhooks & APIs
Conversion tracking
Lead attribution
Event tracking
Event deduplication
GCLID / GBRAID / WBRAID
Meta identifiers and lead matching
Google Analytics / GA4
CRM → advertising platform automation
Analytics & Reporting
Monitor campaign performance daily
Analyze funnel-level performance from lead → qualified lead → conversion
Build and maintain performance reports
Identify tracking discrepancies between Meta, Google Ads, CRM, and analytics platforms
Provide actionable insights and recommendations
Analyze campaign performance based on business outcomes, not vanity metrics
Identify opportunities to improve CPL, lead quality, conversion rate, CAC, and ROAS
Cross-Functional Responsibilities
Collaborate with designers and content teams to develop high-performing ad creatives
Work with CRM/technical teams on integrations and automation
Coordinate with sales teams to understand lead quality and conversion issues
Translate sales/CRM data into actionable marketing insights
Communicate campaign performance and technical tracking issues clearly
Take ownership of troubleshooting when tracking or attribution breaks
Industry Experience
Experience in Real Estate and/or Hospitality is highly preferred.
Candidates with experience generating and tracking leads for:
Real Estate
Property Developers
Brokers / Real Estate Agencies
Hotels & Resorts
Hospitality Businesses
Travel & Tourism
High-ticket lead generation
will be given preference.
Qualifications & Experience
4+ years of hands-on experience in Performance Marketing / Paid Advertising
Strong practical expertise in Meta Ads and Google Ads
Proven experience managing lead-generation campaigns
Strong understanding of conversion funnels and attribution
Hands-on experience with Meta CAPI and Google Ads offline conversion tracking
Experience integrating advertising platforms with CRM systems
Strong knowledge of GTM and conversion tracking
Experience with APIs, webhooks, and server-side tracking is highly preferred
Strong analytical and problem-solving skills
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
What We're Looking For
We are looking for someone who:
✅ Thinks beyond lead volume and focuses on lead quality and revenue
✅ Can independently manage both paid campaigns and tracking infrastructure
✅ Understands how Meta and Google learn from conversion signals
✅ Can troubleshoot tracking issues instead of simply reporting them
✅ Has a strong ROI and performance-driven mindset
✅ Is comfortable working with marketing, CRM, analytics, and technical teams
✅ Takes ownership and can work independently
✅ Uses data to make decisions rather than assumptions
Important
This role is not just a campaign management position.
We specifically need someone who understands the connection between:
Paid Ads + Tracking + CRM + Attribution + Lead Quality + Revenue
If you have only managed Meta/Google campaigns but have no hands-on experience with CAPI, offline conversions, CRM integrations, or conversion tracking, this role may not be the right fit.
We're looking for someone who can build, run, track, troubleshoot, and optimize the entire performance marketing ecosystem — not someone who only knows how to launch campaigns.

Work arrangement
No