Live opening · Posted 8 days ago
The key details from the original listing.
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Description supplied by the original job listing.
Skill Area
SEO, SEM, YouTube Optimisation, Generative Engine Optimisation (GEO), Search Analytics
Main Technology
SEO, SEM, YouTube, GEO, Google Ads, SEMrush, Screaming Frog, Search Analytics & Reporting
Mandatory Skills (Must Have)
SEO; SEM / PPC; Google Ads; YouTube Optimisation; Generative Engine Optimisation (GEO); SEMrush; Screaming Frog; Website & Technical Audits; Search Analytics & Reporting; Keyword and Entity Research; Performance Dashboarding; Stakeholder Management
Optional Skills (Good to Have)
Google Analytics; HTML/CSS/JavaScript; Paid Media Knowledge; Data Visualisation & Dashboarding; Technical SEO; AI Search / LLM Discovery Optimisation
Roles & Responsibilities
* Plan, develop and implement SEO, SEM, YouTube and Generative Engine Optimisation (GEO) strategies.
* Execute Search, YouTube and GEO initiatives for COE, HCP Portals and Affiliates.
* Monitor website SEO and GEO performance, conduct technical audits and recommend optimisation opportunities.
* Perform keyword, entity and search intent research aligned to business and brand objectives.
* Track, analyse and report website analytics, search performance and campaign KPIs through reports and dashboards.
* Act as a power user of SEMrush, Screaming Frog and related search intelligence tools.
* Manage SEM campaign performance and collaborate with internal stakeholders to ensure quality execution.
* Identify performance gaps, provide actionable recommendations and drive continuous optimisation.
* Support SEO, SEM and GEO reporting, insights generation and stakeholder presentations.
Work arrangement
No
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