Live opening · Posted 8 days ago
The key details from the original listing.
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Description supplied by the original job listing.
Key Responsibilities:
Execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms.
Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CTR, and conversions.
Coordinate with creative and content teams to ensure ad creatives align with campaign objectives and brand guidelines.
Assist in campaign planning, audience targeting, A/B testing, and budget allocation.
Prepare regular performance reports and share actionable insights with stakeholders.
Track key marketing metrics using analytics and advertising platforms.
Stay updated with platform changes, industry trends, and best practices in performance marketing.
Support the management of campaign budgets while ensuring efficient spend and performance.
Good to have:
Bachelor's degree in Marketing, Business, Digital Media, or a related field.
1–3 years of hands-on experience in performance marketing for D2C, e-commerce, or consumer brands.
Experience managing campaigns on Meta Ads and Google Ads.
Understanding of audience targeting, bidding strategies, conversion tracking, and campaign optimization.
Strong analytical skills to interpret campaign data and recommend improvements.
Good communication and coordination skills to work with internal teams.
Proficient in Microsoft Excel/Google Sheets and marketing analytics tools.
Familiarity with Google Analytics (GA4), Meta Events Manager, Google Tag Manager, or similar tools.
Work arrangement
No
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