Ecommerce & Digital Marketing

Job Summary:
PinkBlue.in is a fast-growing B2B healthcare ecommerce platform offering dental
supplies, instruments, equipment, and medical-grade consumables at wholesale
prices to dentists, clinic owners, dental labs, and healthcare institutions across India.
We are looking for a Manager – Ecommerce & Digital Marketing to drive qualified
buyer acquisition, grow online revenue, and scale our digital presence in the dental and
medical supplies category. The ideal candidate understands B2B buyer behavior,
performance marketing, and ecommerce funnel optimization — and can translate
that into measurable business growth for pinkblue.in.
Key Responsibilities:
- Paid Media Campaigns: Plan, execute, and optimize paid campaigns across
Google Ads (Search, Shopping, PMax) and Meta to drive qualified traffic and
orders from dentists, clinics, and dental labs.
- B2B Buyer Acquisition: Develop strategies to reach and convert professional
buyers — dental practitioners, procurement managers, and clinic chains —
through targeted digital marketing.
- Ecommerce Storefront Management: Manage the pinkblue.in product
catalogue, listings, pricing visibility, and promotional offers to maximize
conversion and average order value.
- SEO & Organic Growth: Drive organic traffic through category and product-level
SEO — targeting high-intent search queries from dental professionals looking to
buy supplies online.
- Conversion Rate Optimization: Identify and fix funnel drop-offs; run A/B tests
on landing pages, product pages, CTAs, and checkout flows to improve purchase
rates.
- Performance Reporting: Own key metrics — ROAS, CPA, CVR, AOV, repeat
purchase rate — and report weekly and monthly with clear insights and action
plans.
- Retargeting & Retention: Build retargeting flows for high-intent visitors and re-
engagement campaigns for lapsed buyers; leverage WhatsApp and email for
repeat order nudges.
- Catalogue & Category Marketing: Work with the catalogue team to ensure
products are well-described, well-priced, and well-positioned for online
discoverability and conversion.
- Marketplace Strategy: Evaluate and manage presence on relevant B2B or
healthcare marketplaces as an additional channel alongside the D2C website.
- Creative & Content Briefs: Brief design and content teams on ad creatives,
product banners, and category landing pages aligned to professional buyer
expectations.
- Market & Competitor Tracking: Monitor competitor platforms, pricing strategies,
and marketing approaches in the dental/medical supplies ecommerce space.
Requirements:
- 5–8 years of experience in digital marketing and/or ecommerce, with direct
ownership of traffic, revenue, or ROAS targets.
- Strong performance marketing skills across Google Ads (Search, Shopping,
PMax) and Meta Ads — with proven ability to drive qualified conversions, not just
traffic.
- Ecommerce experience — hands-on with managing product listings, purchase
funnels, and conversion optimization on a live platform.
- B2B or professional-buyer marketing exposure — understanding of longer
consideration cycles, bulk purchase behavior, and institutional buying patterns.
- SEO fundamentals — ability to work on category and product-level SEO to drive
organic demand from high-intent professional buyers.
- Analytical mindset — comfortable with Google Analytics, Google Search
Console, and platform-level data to make informed decisions.
- Strong communication and coordination skills — ability to work across
catalogue, design, tech, and ops without direct authority.
- Comfort with a product-heavy catalogue — ability to understand and market
technical dental/medical products without a clinical background.
Preferred Qualifications:
- Prior experience marketing healthcare, dental, pharma, or medical device
products online.
- Familiarity with B2B ecommerce platforms or wholesale/procurement buying
journeys.
- Google Ads & Meta Blueprint Certifications are a plus.
- Knowledge of WhatsApp Business API or email marketing for B2B buyer
retention.
- Experience with Shopify, WooCommerce, or similar ecommerce platforms.
- Understanding of India's dental supply chain and clinic procurement behavior is a
strong advantage.

Work arrangement
No