Co-Founder – Sales & Growth Marketing | Ayurveda & Cosmetics

About Melo Ayurveda
Melo Ayurveda is a French dermocosmetics brand combining modern scientific expertise with the botanical knowledge and heritage of Ayurveda.
We develop premium hair and scalp-care products at the intersection of dermocosmetic science, formulation expertise and Ayurvedic active ingredients.
The brand has already demonstrated strong commercial traction in France, with revenue growing approximately fivefold in recent years.
Our Sensitive Scalp Shampoo has become one of our strongest-performing products, and we believe Belgium — particularly Flanders — could become an attractive next market for Melo Ayurveda.
We are now looking for the right entrepreneurial partner to build Melo Ayurveda in Flanders with us, starting from Antwerp.
Wie we zoeken
Alleen voor kandidaten die in België wonen en vloeiend Nederlands spreken.
You must currently be based in Belgium and speak fluent Dutch.
We are particularly interested in candidates based in Antwerp or elsewhere in Flanders who already have a professional or entrepreneurial network within one or more of the following areas:
Ayurveda
yoga and wellness
natural and holistic health
beauty and cosmetics
hair and scalp care
pharmacies
health stores and specialist retail
e-commerce
health and wellness creators/influencers
premium consumer brands
You do not necessarily need to have worked directly for an Ayurveda company.
What matters is that you understand the Flemish market and already know people, communities or businesses that could help build Melo locally.
We are especially interested in someone who can develop relationships with Ayurveda practitioners, yoga studios, wellness centres, natural-health professionals, beauty specialists, pharmacies and relevant retailers, while also developing strong e-commerce and premium beauty channels.
The opportunity
We are not asking you to invent a cosmetics brand from scratch.
Melo Ayurveda already has:
developed products and formulations
an established brand and visual identity
scientific and Ayurvedic product expertise
existing customers
commercial traction
photography and video assets
educational and scientific content
customer feedback and product knowledge
manufacturing and product supply
experience gained from building the French market
Your role is to take this platform and make Melo Ayurveda work in Flanders.
The initial focus would be on Antwerp and the Flemish market, with the opportunity to progressively develop wider Belgium as the business grows.
You would have significant freedom to determine how the local business should be built.
What you would own
Depending on your strengths and strategy, you could take responsibility for:
building the Flemish go-to-market strategy
Dutch-language localisation and communication
developing relationships with Ayurveda practitioners and institutes
partnerships with yoga studios and wellness centres
building professional and reseller networks
pharmacy and specialist-retail opportunities
partnerships with beauty and scalp-care professionals
e-commerce growth
Meta, Google and other digital acquisition channels
TikTok, Instagram and social media
influencer and creator partnerships
PR and brand partnerships
building the first community of Flemish Melo Ayurveda customers
customer retention and CRM
developing the Belgian/Flemish P&L
eventually building a local team
We want someone who is comfortable opening doors, making introductions, testing ideas and creating opportunities rather than waiting for instructions.
What we care about
You enjoy building things from scratch.
You understand Flemish consumers.
You already have, or know how to build, strong local relationships.
You can turn conversations into partnerships and sales.
You are comfortable approaching practitioners, retailers, wellness centres, creators and commercial partners.
You understand sales, marketing, e-commerce, business development or consumer brands.
You take ownership.
You are comfortable when not everything has already been defined.
You are commercially ambitious.
You are fluent in Dutch and English.
French is useful, but not essential.
Experience in cosmetics is valuable, but it is not required.
Experience or relationships within Ayurveda, yoga, wellness, natural health, pharmacy, premium beauty or hair/scalp care would be particularly valuable.
Entrepreneurial drive, local relationships and ownership matter more to us than your degree or corporate job title.
Founder-style opportunity
This is not a conventional salaried Country Manager position.
We are looking for someone who wants to participate meaningfully in the business they help create.
During the initial market-building phase, there is no conventional fixed salary.
The intention is to structure the partnership around meaningful profit participation, country-level equity or a combination of both, depending on the contribution and responsibilities of the selected co-founder.
The Belgian co-founder will also help secure the resources required to finance and grow the local market, whether through their own network, partners, investors or another suitable structure.
The exact long-term partnership will be discussed directly with shortlisted candidates.
Why join now?
Melo Ayurveda is beyond the idea stage.
The products already exist.
The brand already exists.
Customers already buy them.
The French market has already demonstrated commercial traction.
What we are looking for now is the person who sees the opportunity and says:
“I know how I would build this in Flanders.”
You are not being asked to invent the product.
You are being invited to build Flanders.
How to apply
Please send your CV in English.
You can apply directly through the LinkedIn Apply button, or email your CV to:
info@meloayurveda.com
Email subject:
Melo Ayurveda Belgium – Co-Founder
If you contact us by email, feel free to include a few lines explaining your connection to the Flemish Ayurveda, yoga, wellness, beauty, e-commerce or natural-health ecosystem.
Please apply only if you are currently based in Belgium and fluent in Dutch.

Work arrangement
No