Social Media Manager

Company Description 59th Parallel is a boutique digital marketing and image consulting company that helps individuals and entertainment brands shape their public narrative. The team focuses on transforming social media into a strategic tool for storytelling and reputation building. By developing tailored ideas and concepts, 59th Parallel works to grow communities of engaged followers around clients’ content. The company emphasizes collaboration, creativity, and perception management to elevate the profiles of those it partners with.
Role Description This is a full-time, on-site Social Media Manager role based in Mumbai. The Social Media Manager will plan, create, and manage content across multiple social media platforms to support clients’ brand narratives and audience growth. Responsibilities include developing and executing social media strategies, optimizing posts for engagement and reach, monitoring analytics, and adjusting campaigns based on performance insights. The role involves coordinating with clients and internal teams, managing content calendars, writing and editing posts, and staying updated on trends within digital marketing and entertainment. The Social Media Manager will also oversee community management, respond to audience interactions, and ensure brand consistency across all channels.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan and execute effective platform-specific campaigns.
Candidates should possess strong Communication and Writing skills to craft clear, engaging content and collaborate with clients and internal stakeholders.
Candidates should possess skills in Content Strategy to design narrative-driven social media plans aligned with brand goals.
Candidates should possess familiarity with social media analytics tools and basic data interpretation to track performance and optimize campaigns.
Candidates should possess the ability to manage multiple projects, maintain organized content calendars, and meet deadlines in a fast-paced environment.
Candidates should possess knowledge of current social media trends, platform best practices, and the entertainment industry; prior experience in digital marketing or agency environments is an advantage.
Candidates should possess a relevant educational background in Marketing, Communications, Media, or a related field, or equivalent practical experience.

Work arrangement
No