Product Marketing Manager-B2B SAAS (4-6 years)

This is an execution-first, collaboration-heavy role. You will be hands-on: writing, editing, building, packaging, analyzing, optimizing, and launching. You’ll translate product capabilities into crisp stories, craft world-class collateral, and enable teams with clarity, structure, and execution-ready assets, ensuring all innovations land with impact.
Key Responsibilities
● Own product positioning and messaging across launches, feature releases, and GTM initiatives.
● Build a strong understanding of buyer personas and user personas, and craft differentiated
messaging for each.
● Use customer conversations, win/loss feedback, product usage data, and market insights to
continuously refine product narratives.
● Create high-quality content including product pages, sales collateral, playbooks, launch assets,
and campaigns.
● Partner with Growth, Product, Sales, and Customer Success teams to drive adoption and
enablement.
● Measure the impact of messaging through demand quality, performance marketing outcomes,
and product adoption metrics, and iterate accordingly.
● Support webinars, certifications, and other user engagement initiatives.
What we’re looking for
● 4–6 years of Product Marketing experience in a B2B SaaS company.
● Strong storytelling, writing, and content creation skills.
● Ability to translate customer insights and product data into compelling positioning.
● Comfortable working with analytics to optimize messaging and GTM performance.
● Excellent cross-functional collaboration and project management skills.
● AI-first mindset with a curiosity to experiment and improve workflows.
Preferred (not mandatory)
● Experience marketing B2B SaaS products with considered, multi-stakeholder buying
cycles.
● Experience marketing to non-tech-native users such as administrators, operators, or frontline
teams.

Work arrangement
No