Social Media Executive

About the Role
We are looking for a Social Media Executive who can take ownership of the company’s social media presence and build a strong, consistent, and engaging digital brand.
The role involves developing social media strategies, planning content, working closely with creative and marketing teams, managing day-to-day execution, and tracking performance.
You should be someone who understands what makes content work across different platforms and can turn ideas into content that drives attention, engagement, and business impact.
Key Responsibilities
1. Social Media Strategy & Planning
Develop and execute social media strategies aligned with the company’s brand and business goals.
Create monthly and weekly content calendars across relevant platforms.
Identify content trends, formats, and opportunities relevant to the target audience.
Plan campaigns around company initiatives, services, industry trends, and relevant occasions.
2. Content Creation & Management
Plan and coordinate content for Instagram, LinkedIn, Facebook, and YouTube.
Develop ideas for Reels, carousels, static posts, stories, videos, and LinkedIn content.
Write engaging captions, hooks, CTAs, and social media copy.
Work with the graphic design and video team to turn content ideas into high-quality creatives.
Ensure consistency in brand voice, messaging, and visual communication.
3. Content Execution & Publishing
Manage the end-to-end social media publishing process.
Ensure content is published consistently according to the content calendar.
Coordinate with internal teams to collect information, insights, and content inputs.
Maintain a well-organized content pipeline and ensure deadlines are met.
4. Community & Audience Engagement
Monitor comments, messages, mentions, and interactions across platforms.
Respond to relevant audience interactions and encourage meaningful engagement.
Identify opportunities to build relationships with the audience and industry community.
Monitor conversations and trends relevant to the brand and target audience.
5. Social Media Growth & Performance
Track key metrics such as reach, impressions, engagement, followers, video views, clicks, and leads.
Analyze content performance and identify what is working and what needs improvement.
Experiment with different content formats, hooks, topics, posting schedules, and CTAs.
Continuously improve the social media strategy based on performance data.
6. Trends & Competitor Research
Stay updated with emerging social media trends, formats, tools, and platform updates.
Research competitors and relevant brands to identify content opportunities.
Identify trending topics that can be adapted to the brand and target audience.
Bring new content ideas and creative approaches to the team.
7. Cross-functional Collaboration
Work closely with marketing, sales, strategy, creative, and business teams.
Understand the company’s services and business objectives and translate them into relevant social media content.
Support campaigns, events, launches, case studies, client success stories, and other business initiatives.
Coordinate with designers, video editors, and other content contributors to ensure timely execution.
Key Skills & Experience
2–4 years of experience in social media management, social media marketing, content marketing, or a similar role.
Strong understanding of Instagram, LinkedIn, Facebook, and YouTube.
Hands-on experience in developing and executing social media strategies.
Strong content ideation, copywriting, and storytelling skills.
Good understanding of social media analytics and performance metrics.
Ability to identify trends and convert them into relevant content.
Strong communication and coordination skills.
Ability to manage multiple content projects and meet deadlines.
Comfortable working with content planning, scheduling, and analytics tools.
Good to Have
Experience handling social media for a B2B, agency, technology, SaaS, consulting, or professional services company.
Experience creating content for both B2B and B2C audiences.
Basic knowledge of Canva, CapCut, Adobe tools, or similar content creation tools.
Experience with LinkedIn personal branding or founder-led content.
Understanding of paid social media and performance marketing.
Experience managing or mentoring junior social media/content team members.
You Will Be Expected To
Take ownership of the company’s social media presence.
Build a consistent and engaging content pipeline.
Develop content that strengthens brand visibility and audience engagement.
Identify new opportunities for social media growth.
Use data and insights to continuously improve content performance.
Work independently while collaborating closely with the wider team.
Bring fresh ideas, creativity, and experimentation to social media.

Work arrangement
No