Live opening · Posted 7 days ago
Creative Lead, Digital Experience
HMGroup · Stockholm, Stockholms län, Sweden
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At a glance
The key details from the original listing.
CompanyHMGroup
LocationStockholm, Stockholms län, Sweden
Job typeFull-time
Work modeNo
Source
Smartrecruiters
Listed7 days ago
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About the role
Description supplied by the original job listing.
WHAT YOU’LL DO
We’re now looking for a Digital Creative Strategist to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity - turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success.
You will:
Frame ambition into clear creative direction
Develop clear creative briefs that clarify scope, ambition, and priorities
Translate strategic input into actionable creative direction that guides digital initiative
Define experience principles and creative guardrails with the overall brand direction
Shape the creative ambition and expression
Develop core creative concepts, narrative direction, and emotional ambition for key initiatives
Translate creative intent into clear design principles guiding visual identity and storytelling
Make informed creative recommendations balancing brand ambition, user experience, and commercial impact
Secure quality and coherence in execution
Apply and uphold creative principles to ensure consistency and distinctiveness across products and platforms
Provide creative leadership to internal teams and external partners during concept and design development
Ensure execution aligns with the defined creative direction
WHO YOU ARE
We are looking for people with…
8+ years experience in digital creative or design roles
A degree in Design, Communication, Strategy, or a related field
High design judgement across digital UI/UX and visual systems
The ability to balance brand ambition, usability, and commercial impact
Clear communication skills across Creative, Product, and Commercial teams
And people who are…
Confident in shaping both strategic framing and creative direction within product-led environments
Collaborative, with a proactive and solution-focused mindset
Comfortable leading creative conversations and influencing stakeholders
Strategic thinkers and conceptually strong
Employment type
Full-time
Work arrangement
No
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