Digital Marketing Coordinator

Position: Digital Marketing Coordinator
Salary: Php 60,000 to Php 70,000
Working Hours: Aligned with AU Business Hours
Work Type: Independent Contractor
ABOUT THE COMPANY:
This dual-brand strategic opportunity bridges two distinct sectors within digital marketing and brand management:
Brand 1: A female-focused psychoactivism activewear and lifestyle brand that merges empowerment, social awareness, and self-expression through apparel. The brand relies heavily on dynamic e-commerce, vibrant social media engagement, and community-driven activism to grow its global footprint.
Brand 2: A professional integrative healthcare clinic dedicated to whole-person wellbeing. This brand offers evidence-informed wellness treatments—including colonic hydrotherapy, lymphatic clearance therapy, pelvic floor restore, and infrared sauna sessions—focusing on local community awareness, patient trust, and seamless appointment conversion.
ROLE OVERVIEW:
We are seeking a versatile Digital Marketing Coordinator to execute high-impact digital initiatives across both organizations. This full-time role (40 hours per week) is split equally: 20 hours dedicated to scaling the e-commerce presence for Brand 1, and 20 hours dedicated to driving local market awareness, healthcare compliance, and appointment bookings for the Brand 2.
RESPONSIBILITIES:
Brand 1: (20 Hours / Week)1. Web Development & E-Commerce Operations
Enhance website functionality and interactive visual appeal using the core brand palette (White, Black, Silver, Copper, Gold, and Pink variants).
Execute UI/UX improvements, including homepage slideshow updates, query font enhancements, link verification, and mobile responsiveness checks.
Manage technical integrations across the website framework, Shopify backend, and Printful Print-on-Demand (POD) engine.
Oversee the active POD catalog (Canva-designed assets across t-shirts, hoodies, drinkware, tote bags, socks, and headwear).
2. Content Strategy & Social Media Execution
Execute content publishing aligned with brand pillars: Sisterhood & Empowerment (40%), Psychoactivism & Social Awareness (25%), Product Showcase (20%), and Community Engagement (15%).
Maintain rigid posting schedules across all channels:
Instagram: 3 daily feed posts (photos/carousels), 3 daily stories, 3 weekly reels.
Facebook: 2 daily posts, 3 weekly reels.
Pinterest: 10–15 daily pins across targeted empowerment, lifestyle, and apparel boards.
TikTok: 1 daily short-form video utilizing trending audio and empowerment themes.
3. Lead Generation, Influencer Outreach & Operations
Deploy and optimize email opt-in funnels utilizing lead magnets via pop-ups and bio links.
Identify, pitch, and onboard micro-influencers (5,000–50,000 followers) within empowerment, mental health, fashion, and fitness niches.
Manage day-to-day community interactions: engage with target accounts, join active groups, reply to DMs/comments, and track growth analytics.
Execute structured weekly/monthly milestones, including blog publishing, SEO keyword audits, monthly campaign rolls (Awareness, Community, Sales), and detailed performance reporting.
Brand 2: (20 Hours / Week)1. Platform Strategy & Local SEO
Facebook: Publish weekly educational posts, clinic news, and scheduling updates with strong local calls-to-action (CTAs).
Instagram: Manage a bi-weekly cadence featuring educational carousels, treatment room walkthrough Reels, and interactive engagement stories.
Google Business Profile (GBP): Oversee local listing maintenance, publish weekly posts/reminders, ensure Name, Address, Phone (NAP) consistency, upload monthly visual assets, and manage review responses.
2. Strategic Marketing Campaigns & Growth
Develop content across core health pillars: Patient Education, Service Awareness, Clinic Trust, Community Connection, and Action/Conversion.
Execute promotional campaigns for seasonal wellness, clinic milestones, gift vouchers, and monthly Q&As.
Establish small, geo-targeted paid social awareness ads using clear, compliant messaging.
Execute the 90-Day Action Plan focusing on profile audits, review expansion, content optimization, and channel performance analysis.
Requirements
Digital Marketing Experience: Demonstrated track record managing social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn) and local search platforms (Google Business Profile).
E-Commerce Proficiency: Technical hands-on experience managing Shopify stores, Printful (or similar POD platforms), and web content updates.
Healthcare Marketing Compliance: Strong understanding of regulatory frameworks, medical privacy (HIPAA/Privacy Act standards), and ethical guidelines regarding patient communications and claims.
Design & Content Creation Skills: Advanced competency using Canva, Adobe Creative Suite, or video editing tools to produce graphics, carousels, and video Reels/TikToks.
Copywriting & SEO: Strong written English skills with experience writing educational articles, social copy, email campaigns, and SEO-optimized web copy.
PREFERRED:
Prior experience in dual-role or agency settings balancing direct-to-consumer (DTC) e-commerce with local service/clinical operations.
Familiarity with social scheduling tools (e.g., Meta Business Suite, Later, Hootsuite) and analytics reporting platforms.
Demonstrated passion for women's empowerment, mental health advocacy, or integrative wellness practices.
What You’ll Bring:
Adaptability: The ability to pivot seamlessly between a bold, empowering, DTC brand voice and a calm, authoritative, clinical tone.
Self-Governance: Strong time-management skills to effectively divide and account for split weekly allocations (20/20) independently.
Data-Driven Mindset: Focus on key performance metrics (conversion rates, follower growth, local GBP actions, email signups, and booking enquiries).
Empathy & Integrity: A thoughtful approach to community building, patient privacy, and brand integrity across all touchpoints.

Work arrangement
No