Marketing Manager

As our socially led Marketing Manager, you will be reporting to and supporting our Head of Brand Marketing. This is a very hands-on role with a lot of variety. Your primary responsibilities will include delivering brand or product launch campaigns, social media strategy and ongoing management, content briefing and PR for the Lifely and Cushie brands. Leading a small team of one or two people, including a social media, content and styling specialist and possibly an influencer coordinator, as well as day to day management of the social media agency and PR agency to support you in driving growth across the social media channels.
Key Responsibilities
Setting the strategy and execution of social media activity across our brands: Lifely and Cushie in both Aus, NZ, USA, CA, UK and SG.
Planning and executing marketing campaigns such as new product launches, brand ambassador collaborations or sales campaigns across the full marketing channel mix (social, website, email, PR)
Content planning for monthly execution by our agency or internal team members, ensuring deliverables are briefed and completed on time and in full by our agency or internal team members
Weekly and monthly performance analysis and interpretation, sharing results and key insights with the team
Liaising with the performance marketing team to provide ad appropriate content, reviewing performance and updating strategy based on insights
Liaising with the email team when required for campaign launches that require email support
Liaising with the ecommerce team to ensure marketing campaigns are consistent with website activity and promotion
Overseeing community management team, ensuring SLA’s are met
Assisting with any special event planning or photoshoots such as consumer activations or influencer events
Requirements
5+ years experience in marketing roles, with a strong focus on social media.
Completed a degree in marketing, commerce or a related field.
Expertise in social media management, analysis and content creation, including experience with native social analytics tools such as Meta or TikTok analytics.
Experience managing integrated marketing campaigns across the full channel mix.
Experience with PR campaigns, including influencer or brand-ambassador campaigns.
Experience directly managing 1-2 people.
Comfortable using AI agents or AI tools to improve productivity and fuel our growth.
Experience with content-calendar, briefing, or workflow tools such as Asana, Monday, ClickUp, or similar.
Experience in consumer brands.
Ability to build and interpret weekly or monthly reporting dashboards.
Experience overseeing a social or PR agency.
Experience coordinating with brand, ecommerce, email, and performance marketing teams.
Comfortable being in front of the camera for the occasional piece of content.
Eligible to work in Australia and currently residing in Australia.
Experience with GA4 and Shopify analytics is a plus.

Work arrangement
No