Associate

Role: Associate – Strategic Alliances
About Genpact Experience
Genpact Experience is a global experience leader helping organizations transform customer and employee experiences through strategy, design, technology, data, and digital innovation. We partner with leading technology platforms to deliver innovative digital experiences and measurable business outcomes.
As part of our growth strategy, we are seeking an Associate – Strategic Alliances to support and grow strategic technology partnerships, with a primary focus on Adobe, Optimizely, and Sitecore, along with Microsoft and other ecosystem partners.
This role is ideal for an early-career professional interested in technology alliances, partner management, business development, go-to-market, and digital experience technologies.
Role Overview
The Associate – Strategic Alliances will work closely with Alliance Leaders, Practice, Sales, Marketing, Account, and Partner teams to manage alliance operations, pipeline, partner programs, certifications, co-sell initiatives, and joint go-to-market activities.
The role will have a strong focus on the Adobe Experience Cloud, Optimizely, and Sitecore ecosystems, including digital experience, CMS, commerce, personalization, analytics, and MarTech.
Key Responsibilities
Alliance & Partner Management
Support day-to-day alliance activities across Adobe, Optimizely, Sitecore, Microsoft and other strategic partners.
Coordinate with partner managers and internal stakeholders on joint initiatives and action items.
Support QBRs, business reviews, account planning, and strategic alliance planning.
Maintain alliance dashboards, scorecards, trackers, and executive reporting.
Pipeline & Business Development
Track partner-sourced and partner-influenced pipeline across Adobe, Optimizely, Sitecore, Microsoft and other ecosystems.
Support co-sell activities, opportunity registrations, joint pursuits, and partner-led opportunities.
Work with Sales, Account, and Practice teams to identify new revenue and whitespace opportunities.
Monitor pipeline performance and highlight risks, gaps, and growth opportunities.
Partner Programs & Certifications
Support partner programs, specializations, competencies, certifications, incentives, MDF, and marketplace initiatives.
Coordinate partner submissions, renewals, assessments, and certification tracking.
Maintain accurate documentation and ensure program requirements are completed on time.
Go-to-Market & Marketing
Support joint GTM campaigns, webinars, events, workshops, and partner-sponsored initiatives.
Coordinate with Marketing and Practice teams on presentations, solution briefs, case studies, success stories, and sales collateral.
Support partner communications and internal sales enablement.
Reporting & Analytics
Produce regular reports covering pipeline, revenue influence, certifications, co-sell activity, partner engagement, and GTM initiatives.
Analyze trends and provide insights to Alliance and Practice leadership.
Maintain accurate CRM, alliance trackers, and reporting systems.
Practice & Ecosystem Enablement
Develop a working knowledge of:
Adobe Experience Cloud
Optimizely
Sitecore
Microsoft
Digital Experience Platforms (DXP)
CMS, Commerce & Personalization
Analytics & MarTech
Support internal enablement, partner training, and certification initiatives.
Stay informed on partner products, programs, capabilities, and ecosystem developments.
Qualifications
Required
Bachelor's degree in Business, Marketing, Technology, Engineering, or a related field.
2–5 years of experience in Alliance/Partner Management, Business Development, Sales Operations, Partner Marketing, Technology Consulting, Account Management, or Program Coordination.
Strong stakeholder management, communication, and organizational skills.
Strong Excel, PowerPoint, reporting, and analytical skills.
Ability to manage multiple priorities and work across diverse internal and external stakeholders.
Preferred
Experience in a digital agency, systems integrator, consulting, or technology services organization.
Exposure to Adobe, Optimizely, and/or Sitecore ecosystems.
Understanding of DXP, CMS, commerce, personalization, analytics, or MarTech.
Familiarity with partner programs, certifications, marketplaces, MDF, and co-sell motions.
Experience with CRM/pipeline management and alliance tracking tools.
Adobe, Optimizely, or Sitecore certifications are a plus.
What Success Looks Like
Strong operational support and engagement across Adobe, Optimizely, and Sitecore alliances.
Improved visibility and growth of partner-sourced and partner-influenced pipeline.
Successful execution of co-sell, partner programs, certifications, and GTM initiatives.
Effective coordination across Alliance, Sales, Practice, Marketing, Account, and Partner teams.
Accurate and timely alliance reporting.
Identification of new alliance-driven growth opportunities and stronger market presence.
Why Join Genpact Experience?
Work with leading technology ecosystems, with a strong focus on Adobe, Optimizely, and Sitecore.
Gain exposure to senior Alliance, Sales, Marketing, and Practice leaders.
Build expertise in digital experience, MarTech, commerce, personalization, and customer experience.
Develop a career in strategic alliances, partnerships, business development, and GTM strategy.
Gain global exposure to digital transformation and customer experience initiatives.
Access learning, enablement, and certification opportunities.

Work arrangement
No