Email & CRM Marketing Specialist (SMS & CRM Journeys Officer)

Work with a Customer Journey Manager designing and building marketing automation workflows.
Design and build personalised email, SMS and landing page experiences in Marketing Cloud.
Have an understanding of database objects and the ability to write SQL queries with AI assistance.
Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends
Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
QA support for the journeys team on other member journeys and campaigns
Creating and maintaining documentation for journeys and campaigns.
Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.
Manage and triage help desk tickets for the journeys space.
Required
2–5 years of relevant experience in marketing automation platforms
Hands-on technical experience using Salesforce Marketing Cloud to build journeys and emails
Skilled in email development utilising HTML, CSS and AMPscript
Experience in stakeholder and campaign management to deliver communications in a timely manner
Experience building automated journeys
Ability to work independently and as part of a team in a fast-paced environment
Experience using AI tools to enhance daily work
Strong attention to detail
Highly regarded / Preferred
Salesforce Marketing Cloud certifications
Experience with Salesforce CRM (beyond Marketing Cloud)
Skilled with SQL

Employment type
Full-time

Work arrangement
Hybrid