Manager, Lifecycle Marketing

Overview
Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.
Key Responsibilities
Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
Execute real-time segmentation and targeted messaging across email, in-app, and other channels
Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics
Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
Support data and analytics team with audience definition, testing requirements, and performance analysis
Execute A/B tests and optimization experiments; document learnings and share insights with the team
Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
Maintain accurate campaign documentation, timelines, and stakeholder communication
Contribute to quarterly business reviews and performance analysis
Required Qualifications & Experience
3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline
Proficiency with marketing automation platforms and analytics tools
Experience building and optimizing customer journeys or email campaigns
Strong analytical skills and comfort working with performance data
Excellent project management and organizational skills
Ability to collaborate across teams and communicate technical concepts clearly
Understanding of customer engagement best practices and testing methodologies
For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Employment type
Full-time

Work arrangement
No