Associate Product Marketer

“I can be myself at work.”
You are more than a job title. We want you to feel comfortable doing great work and bringing your best, authentic self to everything you do. We value your talents, traditions, and uniqueness—and we’re committed to fostering a strong sense of belonging in a respectful workplace.
We intentionally seek diverse perspectives, experiences, and backgrounds, investing in a culture designed to celebrate differences. We believe that belonging leads to better outcomes and a stronger community of associates united by our mission. At Capital, we live our core values every day: Integrity, Client Focus, Diverse Perspectives, Long-Term Thinking, and Community.
“I can influence my income.”
You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You’ll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will factor in salary and variable pay, including bonuses.
“I can lead a full life.”
You bring unique goals and interests to your job and your life. Whether you’re raising a family, you’re passionate about where you volunteer, or you want to explore different career paths, we’ll give you the resources that can set you up for success.
Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options
Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love
Access on-demand professional development resources that allow you to hone existing skills and learn new ones
“I can succeed as an Associate Product Marketer​."
The Associate Product Marketer supports the development and execution of product marketing strategies across Capital Group's investment capabilities and strategic growth priorities.
Working at the intersection of Product, Sales and Marketing, this role helps develop product positioning, messaging, launches, campaigns and client engagement initiatives. The successful candidate will learn how to transform complex investment expertise into compelling audience-relevant narratives that support client understanding, adoption and long-term engagement.
This role is ideal for an early-career marketer who is interested in investment products, strategic storytelling and client behaviour, and wants exposure to regional marketing initiatives across Asia.
Product Positioning & Messaging
Support the development of product positioning, value propositions and messaging frameworks for Capital Group investment solutions.
Help articulate product benefits, competitive differentiation and client relevance across key client segments.
Partner with investment specialists and product experts to translate technical investment concepts into clear and compelling marketing messages.
Ensure consistency of product narratives across campaigns, content and client-facing materials.
Product Marketing & Go-to-Market Execution
Support product launches, strategic campaigns and marketing initiatives across Asia.
Assist in developing go-to-market plans and marketing activity that support awareness, engagement and adoption objectives.
Coordinate with Sales, Client Marketing and other stakeholders to ensure effective execution.
Help manage timelines, priorities and deliverables across multiple initiatives. ​
Audience Insight & Narrative Development
Develop an understanding of client audiences, their objectives and the barriers they face when making investment decisions.
Help identify the most relevant product stories for different client segments.
Build narratives that connect product capabilities with investor needs, behaviours and outcomes.
Support efforts to create more audience-led and decision-focused marketing experiences.
Content & Client Enablement
Develop and adapt product-related content across a range of formats, including presentations, emails, webpages, articles, videos, social content and campaign assets.
Support the creation of sales enablement and client education materials.
Ensure content is accurate, engaging and aligned with approved messaging.
Work with content marketers to deliver integrated marketing experiences across the client journey.
Measurement & Optimization
Monitor engagement metrics and stakeholder feedback to assess marketing effectiveness.
Support competitor reviews and market analysis.
Identify opportunities to strengthen positioning, messaging and client engagement over time.
"I am the person Capital Group is looking for."
Experience
1-3 years of experience in product marketing, marketing, communications, consulting, research or a related field.
Demonstrated ability to manage projects involving multiple stakeholders.
Exposure to financial services, investments or related industries is advantageous
Skills
Strong interest in product marketing and strategic marketing.
Excellent written communication and storytelling skills.
Ability to simplify complex concepts and make them relevant to different audiences.
Strong organisation, project management and prioritisation skills.
Analytical mindset and attention to detail.
Ability to build relationships and work collaboratively across functions.
Personal Attributes
Naturally curious and eager to learn.
Empathetic and audience-focused.
Strong listener who seeks to understand before acting.
Collaborative and comfortable working across functions.
Proactive, resourceful and willing to take ownership.
What Success Looks Like
Within 12 months, the successful candidate will:
Demonstrate strong understanding of key client audiences and their needs.
Independently develop audience-led messaging and content briefs.
Manage smaller narrative and content initiatives from concept through execution.
Become a trusted partner to stakeholders seeking help translating investment expertise into client-relevant stories.
Contribute meaningfully to strategic growth priorities, product initiatives and investor education programs.
“I can apply in less than 4 minutes.”
You’ve reviewed this job posting and you’re ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn’t what you’re looking for, check out our other opportunities and join our talent community.
“I can learn more about Capital Group.”
At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube and Glassdoor.‎
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In addition to a highly competitive base salary, per plan guidelines, restrictions and v