Senior Go To Market Manager

About dunnhumby
dunnhumby is the global leader in Customer Data Science, helping the world's most ambitious retailers and brands put the customer at the heart of every decision. With nearly 3,000 experts across Europe, Asia, Africa and the Americas, we partner with iconic businesses like Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro to turn data into growth, innovation and measurable value for their customers.
Tesco Media
Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase.
The Senior GTM manager is responsible for leading the development, commercialisation, and go-to-market delivery of Tesco Media's seasonal, customer, category, and strategic media opportunities. Acting as the bridge between Tesco, Tesco Media, and commercial partners, this role transforms customer, category, and media insights into compelling propositions that drive customer engagement, unlock supplier investment, and accelerate media revenue growth.
The role combines strategic planning, proposition development, media expertise, stakeholder management, and team leadership to ensure Tesco Media brings high-impact opportunities to market in a consistent, customer-first, and commercially effective way.
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Key Responsibilities
Lead media strategy across the full funnel
Develop holistic, customer-first media strategies aligned to category priorities and commercial objectives
Optimise channel mix to balance brand building and performance, driving both demand and conversion
Be the media expert and thought leader
Act as a centre of excellence for media, bringing deep expertise across onsite, offsite, retail media, and emerging channels
Embed media within category and commercial planning
Partner closely with category, commercial, and sales teams to align media strategies with trading priorities and growth opportunities
Identify how media can unlock value across key categories, supporting revenue, margin, and share growth
Translate insight into commercial action
Leverage customer, category, and campaign data to uncover opportunities and optimise performance
Turn insight into clear, commercially focused recommendations that influence investment decisions
Collaborate with sales to unlock growth
Work closely with sales teams to bring media strategies to life within client and supplier conversations
Support the development of compelling, insight-led media narratives that drive partner investment and engagement
Provide light-touch project leadership
Lead the delivery of key media initiatives and cross-functional projects, ensuring alignment across stakeholders
Bring structure and clarity to complex programmes without defaulting to process-heavy approaches
Influence senior stakeholders
Partner with leadership, commercial, and brand teams to embed media thinking into business planning
Clearly articulate the value of media investment and strategic trade-offs
What You Can Expect From Us
We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
And we don't just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process — please let your recruiter know what adjustments would help.
UK Benefits
Flexible Allowance that can be used towards selected benefits, with any remaining unused allowance paid in salary or directed to pension contributions
Private Medical cover through Vitality, including the option to add partner and/or dependants within the flexible allowance
Mandatory Life Assurance cover, Income Protection and confidential Employee Assistance support for employees and their families
Access to wellbeing and lifestyle benefits including gym support, cycle to work, travel insurance, dental options and technology purchase schemes
Long Service Awards and Talent Scout referral programme
Birthday leave plus a range of family and annual leave benefits available to eligible employees
Our approach to Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
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