Digital Data Activation Specialist / Audience Data Specialist / Campaign Data Specialist

Role Description
The Digital Data Activation Specialist / Audience Data Specialist / Campaign Data Specialist turns customer, audience, and campaign data into actionable targeting and activation programmes. This role helps marketing teams reach relevant audiences across digital channels while ensuring data is accurate, compliant, measurable, and aligned with campaign objectives.
The position prepares audience segments, manages data uploads and integrations, supports campaign targeting, and validates tracking and delivery requirements. It works closely with Marketing, Paid Media, CRM, Data, Analytics, IT, Sales, and external media or technology partners to connect audience data with advertising, marketing-automation, and customer-engagement platforms.
The role monitors audience quality, match rates, campaign outcomes, and data performance to identify improvement opportunities. It maintains clear documentation, supports data-governance processes, and provides insights that improve targeting precision, campaign efficiency, customer engagement, and return on marketing investment.
Qualifications
Bachelor’s degree in Marketing, Data Analytics, Information Systems, Business, Statistics, or a related field.
Experience in audience data, campaign activation, digital marketing, CRM, marketing operations, advertising technology, or data analytics.
Strong understanding of customer data, audience segmentation, targeting logic, campaign measurement, and digital-media activation.
Experience preparing, validating, and managing audience lists, customer-data files, campaign segments, or data feeds.
Ability to interpret campaign requirements and translate them into accurate audience, channel, tracking, and activation specifications.
Experience working with CRM systems, customer-data platforms, data-management platforms, marketing-automation tools, or advertising platforms.
Strong understanding of data quality, identity matching, audience suppression, consent preferences, and privacy-compliance principles.
Ability to analyse audience performance using metrics such as reach, match rate, engagement, conversion rate, cost per acquisition, and return on ad spend.
Experience supporting data integrations between CRM, websites, analytics tools, media platforms, and customer-engagement systems.
Proficiency with Excel, reporting dashboards, data-visualisation tools, and campaign-management platforms.
Working knowledge of SQL, APIs, tagging, data schemas, or low-code automation tools is advantageous.
Ability to troubleshoot data discrepancies, targeting issues, tracking gaps, and activation-delivery problems.
Strong analytical thinking, attention to detail, organisation, and ability to manage multiple campaign deadlines.
Excellent communication and stakeholder-management skills across marketing, data, technology, and media teams.

Work arrangement
Yes