Digital & Community Marketing Executive

Digital and Community Marketing Executive
THE PIE | JOB DESCRIPTION
About the role
The PIE is looking for a creative, commercially minded Digital and Community Marketing Executive to grow, engage and better understand our global community of international education professionals.
This varied digital marketing role spans social media, content creation, community engagement, website management and lead generation.
Beyond likes and followers, you'll be curious about who is engaging with The PIE and what that tells us about their relationship with our brand. Working with Growth Marketing, Sales, Editorial and Events, you will turn engagement into audience insight and qualified leads. You'll also help shape The PIE's digital and physical presence, from event websites to our stands at industry events.
Key responsibilities
Social media & content
Manage The PIE's social channels (LinkedIn & Instagram focus), aligned to audience and commercial goals.
Create engaging written, visual and video content about The PIE's events, journalism, talent services, people and expertise.
Test new formats and use performance data to see what resonates.
Work closely with Editorial, keeping journalism and marketing clearly distinct.
Community engagement & lead generation
Spot individuals and organisations showing meaningful interest in The PIE and help turn that engagement into marketing-qualified leads (MQLs).
Look across the wider journey, emails, event pages, webinars, not just single posts.
Use HubSpot and other data to build a fuller picture of audience engagement and commercial signals.
Share leads and insight with Sales, with useful context for follow-up.
Help refine lead-scoring criteria with Growth Marketing.
Manage the LinkedIn inbox and create the LinkedIn newsletter, following up commercial enquiries promptly.
Websites, SEO & digital presence
Build and maintain event websites with clear, compelling calls to attend, sponsor or participate.
Apply SEO best practice to maximise organic visibility.
Own and improve non-news pages on thepienews.com.
Improve website user journeys and conversion using engagement data.
Events & brand activation
Coordinate The PIE's presence at external industry events.
Work with internal teams to use events to grow network, audience and commercial opportunities.
Brief and manage creative suppliers (photographers, videographers, social walls, etc.).
Provide design support (social graphics, mailer and website assets) and back up the Graphic Designer during busy periods.
What we're looking for
Someone who combines creativity with commercial curiosity. Someone as interested in why people engage as in creating great content.
Experience managing professional social channels, especially LinkedIn and Instagram.
Strong video creation and editing skills, ability to work at speed to turn around content and messaging.
Strong copywriting skills, adaptable across platforms and tones.
Experience creating social-first visual and/or video content.

Employment type
Marketing & Communications

Work arrangement
Hybrid