Head of Marketing, Retina Eye Care

Leads the U.S. Retina Marketing team in Eye Care, with accountability for the vision, strategy, execution, and performance of both in-line and launch products. Sets portfolio and brand priorities; translates customer, market and competitive insights into differentiated strategies; and ensures disciplined investment and execution across the product life cycle. Leads and develops the Retina Marketing team and orchestrates cross-functional partners to deliver business objectives and make a remarkable impact on patients. Demonstrates a P&L ownership mindset and a One AbbVie perspective in all decisions.
Responsibilities:
Retina Marketing Strategy: Sets the overarching Retina Marketing strategy across in-line and pipeline assets. Ensure strategies reflect enterprise priorities, customer needs, market dynamics, and asset life-cycle considerations.
Business and P&L Leadership: Own marketing inputs to the Retina business plan, including forecast assumptions, operating budgets, resource allocation, performance objectives, and investment trade-offs.
Brand Performance and Execution: Direct development, execution, measurement, and optimization of integrated marketing plans. Establish clear performance indicators, identify risks and opportunities, and hold the organization accountable for timely, high-quality delivery and business results.
People and Culture Leadership: Lead, coach, and develop direct and indirect team members; set clear priorities, roles, and decision rights; foster high-performing culture grounded in trust, accountability, agility, collaboration, and enterprise leadership.
Launch and Life-Cycle Management: Lead commercial strategy and readiness for launch products, including go-to-market planning, positioning, customer and site-of-care readiness, distribution, access considerations, etc. Ensure continued optimization of established brands.
Customer and Market Insight: Maintain deep understanding of retina specialists, patients, practices, sites of care, health care decision makers and competitive dynamics.
Cross-Functional Leadership: Serve as the senior Marketing representative for Retina aligning Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, Trade, Supply Chain, Patient Services, Analytics, R&D, Global, etc. around shared priorities, decisions, resourcing, and execution.
External Partnerships and Reputation: Oversee agency and vendor partnerships and guide appropriate engagement with external collaborators, professional societies, and advocacy organizations.
Executive Communication and Influence: Provide clear recommendations, updates, and decision frameworks to broader AbbVie leadership. Influence and communicate across organizational matrix.
Compliance and Governance: Ensure all strategies and activities comply with AbbVie policies and applicable legal, regulatory, medical, and industry requirements.
Bachelor’s degree required; MBA or other advanced degree preferred.
Minimum 10 years of Marketing experience
Extensive progressive pharmaceutical, biotechnology, or specialty-care commercial experience, including significant leadership in marketing and brand strategy.
Demonstrated success leading a franchise, portfolio, or major brand across multiple life-cycle stages, including launch planning and in-market growth.
Strong people-leadership experience with a record of building high-performing teams, developing talent, and leading through change in a matrixed organization.
Deep expertise across the marketing capability framework, including insights, segmentation, positioning, value proposition, customer experience, creative development, omnichannel execution, and investment optimization.
Strong financial and analytical acumen, including forecasting, operating-budget management, resource allocation, performance measurement, and P&L-oriented decision making.
Proven ability to lead and influence senior cross-functional stakeholders across Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, R&D, and Global teams.
Excellent executive communication, strategic problem solving, judgment, and decision-making skills, with the ability to translate complexity into clear direction and action.
Preferred experience in ophthalmology, retina, buy-and-bill, specialty biologics, site-of-care markets, or physician-administered therapies preferred.
Ability to travel as required, approx. 35%

Employment type
Full-time

Work arrangement
Hybrid