Salesforce Marketing Cloud Administrator

Synergy Business Innovation & Solutions is a premier implementer of cutting-edge software solutions. Synergy brings the experience and expertise necessary to deliver capability that provides tangible ROI to our customers. Our core areas of expertise are in the fields of Digital Transformation, Cloud Solutions, SaaS and Low-Code/No-Code Solutions, Emerging Technologies, Data Analytics and Visualization, Information Assurance, and Business Process Re-Engineering.
Synergy offers its employees a generous portfolio of core and voluntary benefits including: group medical, dental, and vision insurance, company paid life, short-term, and long-term disability insurance, HSA, FSA, 401(k) with company match, PTO & Bonus Leave, 11 paid federal holidays, parental leave, tuition and training reimbursement, a referral bonus program, and well-being programs.
At Synergy, you’ll be challenged and given the opportunity to grow in your career path. In fact, growth is such a big deal to us that we have career mentors available for every employee, company-funded certification opportunities, education reimbursement, and a general open-door policy so that you have support when you need it. Our team is eager to learn, fast-paced, and quality-driven. If that sounds like you, Synergy has a position for you!
About the Role:
The USDA Digital Services Center provides shared Salesforce services to agencies across the Department. Salesforce Marketing Cloud is being added to that service catalog, and we are hiring the administrator who will run it day to day.
This is a platform operations role, not a campaign marketing role. You will not be writing campaign copy or deciding who gets which message — agency communications teams own that. You will own the platform underneath them: the business units, the data, the automations, the integrations, the deliverability, and the monitoring that catches a problem before an agency's audience does.
Marketing Cloud is unforgiving in ways the core Salesforce platform is not. A send cannot be recalled. There is no point-in-time restore. Automations fail quietly. The administrator who does this job well is methodical, checks before acting, and builds the guardrails that make the platform safe for the people using it.
Key Responsibilities:
Platform and business unit administration
Provision, configure and decommission business units; maintain naming standards, account settings, send classifications, sender profiles and delivery profiles
Monitor entitlement consumption — contacts, super messages, storage and SMS credits — against contract, and flag projected overage early
Track the tenant's Marketing Cloud instance on Salesforce Trust, assess release notes and maintenance windows, and communicate planned vendor maintenance ahead of scheduled sends
Maintain the non-production business unit and the promotion path used to validate changes
User, access and security administration
Provision, modify and remove users; assign roles and permissions at account and business unit level
Enforce single sign-on (SAML) and multifactor authentication; restrict local accounts to break-glass and API use with documented justification
Maintain session policy, IP allowlisting, installed packages and API integration users
Run quarterly access recertification and produce the evidence federal audits require
Data, contacts and automation
Create and govern data extensions, retention policies and archival; monitor storage utilization and data hygiene
Author, tune and troubleshoot SQL query activities, including remediation of queries that exceed the platform runtime limit
Monitor imports and file-drop automations, reconcile row counts, and triage partial or failed loads
Maintain the contact model in Contact Builder — attribute sets, data relationships and subscriber key integrity
Process and verify contact deletion requests, and keep preference and consent state in step with the agency system of record
Campaign operations support
Troubleshoot sends; handle suppression, resends and exclusion logic
Monitor Journey Builder and Automation Studio — entry source health, stuck contacts, schedule contention, errors and skipped activities — and remediate with root-cause analysis
Maintain shared templates, content blocks and the asset library in Content Builder
Verify CAN-SPAM footer, physical mailing address and unsubscribe integrity on every send configuration
Support Cloud Pages, landing pages and preference centres
Deliverability and sender reputation
Monitor bounce, complaint and unsubscribe rates against agreed thresholds and act when they move
Watch for blocklisting and drive delisting when it occurs
Maintain SPF, DKIM and DMARC alignment for USDA sending domains in coordination with USDA network and email security teams
Support dedicated IP warming plans, throttling and send throughput planning
Integrations, credentials and certificates
Monitor Marketing Cloud Connect health, connected-user mapping and synchronized data extensions
Monitor REST and SOAP API integrations; rotate tokens, client secrets and SFTP keys on schedule
Maintain Enhanced FTP accounts, encryption and file retention
Track renewal of sending-domain, branded-link and Cloud Page certificates, and give advance notice before each expiry
Backup, monitoring and incident response
Build and operate scheduled data extract automations writing to encrypted SFTP, and archive engagement history before it ages out of the platform
Build and operate monitoring for automation and journey failures, send anomalies and platform limits — Marketing Cloud provides little native alerting, so this is constructed, not switched on
Triage incidents by severity, contain first and diagnose second when a send is active, and produce post-incident reports for Priority High events
Perform periodic restore testing against the documented recovery procedure
Development, reporting and service delivery
Break/fix and minor enhancement work in AMPscript, Server-Side JavaScript, Guide Template Language and SQL, up to 40 hours per request
Maintain email templates to Section 508 / WCAG 2.1 AA standards
Build and maintain tracking reports, Data View extracts and engagement dashboards
Work requests through the DSC Portal against defined service levels, and contribute to the monthly service report
Lodge and manage Salesforce support cases and escalate through the DSC path
Keep runbooks, the integration inventory and the configuration baseline current
Required Qualifications
U.S. Citizenship, and the ability to obtain and maintain a USDA Public Trust (MBI)
Bachelor's degree in a related field, or equivalent professional experience
3–5 years of hands-on Salesforce Marketing Cloud Engagement administration
Demonstrated working knowledge of Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
Working SQL — able to write, read and tune query activities against data extensions and Data Views
Practical AMPscript experience; comfortable reading and modifying Server-Side JavaScript
Experience administering users, roles and permissions in a multi-business-unit tenant
Experience with data extension design, imports, file drops and SFTP-based data exchange
Familiarity with email deliverability fundamentals — SPF, DKIM, DMARC, bounce and complaint handling, sender reputation
Clear written communication; able to document what was changed, why, and what to do if it breaks
Preferred Qualifications
Experience in a federal or other public sector environment, including ATO, FedRAMP or Section 508 obligations
Marketing Cloud Connect experience joining a Salesforce core org to a Marketing Cloud tenant
Experience in an Enterprise 2.0 multi-business-unit tenant serving several distinct organizations
Experience building monitoring or alerting on a platform that provides little of it natively
Exposure to Mobile Studio, Advertising Studio, Personalization, Intelligence (Datorama) or Data Cloud
Experience with a Marketing Cloud metadata or deployment toolchain and source control
Familiarity with ITIL-style incident, problem and change management
MuleSoft or other middleware exposure where it feeds a marketing platform
Certification Status
Salesforce Certified Marketing Cloud Administrator: Required
Salesforce Certified Marketing Cloud Email Specialist: Required
Salesforce Certified Marketing Cloud Developer: Preferred
Salesforce Certified Marketing Cloud Consultant: Preferred
Salesforce Certified Administrator: Preferred
Salesforce Certified Data Cloud Consultant: Nice to have
Marketing Cloud Personalization Accredited Professional: Nice to have
Marketing Cloud Intelligence Accredited Professional: Nice to have
Target Salary Range
Compensation for roles at Synergy is determined by a variety of factors including, but not limited to, the requirements of the role; level of experienc

Work arrangement
Yes