Digital Marketing Executive

Company Description Carrier Ladder is an HR and career consulting firm focused on supporting both job seekers and organizations in talent acquisition and professional development. The company provides tailored career coaching, resume optimization, and recruitment services to help individuals advance their careers. Carrier Ladder works closely with employers to identify skilled candidates and align them with suitable roles. Its mission is to bridge the gap between job seekers and meaningful career opportunities by offering personalized, results-oriented solutions. The firm values collaboration, growth, and long-term success for both clients and candidates.
Role Description The Digital Marketing Executive is a full-time, on-site role based in the Pune Division. This position is responsible for planning and executing digital marketing campaigns across various channels to increase brand visibility and engagement. Day-to-day tasks include managing social media platforms, creating and optimizing web content, monitoring campaign performance, and analyzing web analytics to refine strategies. The role involves collaborating with internal teams to align marketing efforts with business objectives and ensure consistent messaging. The Digital Marketing Executive will also support lead generation initiatives and contribute ideas to improve overall digital presence.
Qualifications
Candidates should possess strong Marketing skills, including campaign planning, brand awareness, and lead generation.
Candidates should possess excellent Communication skills for clear messaging, collaboration with stakeholders, and content creation.
Candidates should possess Social Media Marketing skills for managing platforms, creating posts, and engaging with online audiences.
Candidates should possess Web Content Writing skills for developing clear, engaging, and optimized digital content.
Candidates should possess Web Analytics skills for tracking performance, interpreting data, and making data-driven decisions.
Relevant experience in digital marketing, preferably in a consulting or HR-related environment.
Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
Familiarity with common digital marketing tools and platforms (e.g., social media management tools, analytics dashboards, and email marketing software).

Work arrangement
No