Social Media Marketing Specialist

Company Description Wayone Capital is a growing financial services organization focused on delivering accessible, reliable, and customer-centered investment solutions. The company is committed to using data-driven strategies and digital channels to reach and support a diverse client base. Team members collaborate across functions to design and implement innovative financial products and services. Wayone Capital values integrity, transparency, and long-term relationships with both clients and employees.
Role Description This is a full-time, on-site Social Media Marketing Specialist role based in the Mohali district. The specialist will manage and grow the company’s presence across social media platforms, including planning and executing social media campaigns aligned with marketing goals. Daily tasks include creating and scheduling content, monitoring engagement, responding to comments and messages, and coordinating with designers and other team members to ensure brand consistency. The role involves analyzing performance metrics, optimizing campaigns, and staying up to date with social media trends and platform best practices. The specialist will also collaborate with the wider marketing and sales teams to support lead generation and brand awareness initiatives.
Qualifications
Candidates should possess strong skills in Social Media Marketing and Social Media Content Creation.
Candidates should possess skills in Digital Marketing and Marketing for campaign planning and execution.
Candidates should possess excellent Communication skills, both written and verbal, for engaging audiences and collaborating with internal teams.
Experience with social media analytics tools, content scheduling platforms, and basic design tools (e.g., Canva, Adobe Creative Suite) is beneficial.
Ability to interpret data, report on campaign performance, and make data-driven recommendations is preferred.
Prior experience in financial services or related industries is an advantage but not required.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
No