Digital Marketing Specialist

Company Description Palamani Medical Academy is an education-focused organization dedicated to advancing medical knowledge and skills through structured training programs and learning resources. The academy aims to support healthcare professionals and students with high-quality, accessible educational content and guided learning pathways. By combining medical expertise with modern teaching methods, Palamani Medical Academy strives to improve clinical competence and patient care outcomes. Team members collaborate in a mission-driven environment that values continuous learning, innovation, and professional growth.
Role Description This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to promote Palamani Medical Academy’s programs and services. Daily responsibilities include managing social media channels, developing digital content, coordinating email marketing, and monitoring campaign performance across multiple platforms. The role involves analyzing web and campaign analytics, providing regular performance reports, and making data-driven recommendations to improve engagement and conversion. The specialist will collaborate with academic and operational teams to align marketing efforts with brand guidelines, target audience needs, and overall growth objectives.
Qualifications
Demonstrated skills in Digital Marketing and Online Marketing to plan and manage multi-channel campaigns.
Proficiency in Social Media Marketing for content creation, scheduling, community engagement, and audience growth.
Experience with Web Analytics to track, interpret, and report on campaign performance and user behavior.
Strong Communication skills to craft clear messaging and collaborate effectively with cross-functional teams.
Familiarity with SEO, SEM, and email marketing tools is highly beneficial.
Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Prior experience in education, healthcare, or edtech marketing is an advantage.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
Yes