Live opening · Posted 7 days ago
Owned Media Lead
HMGroup · Toronto, ON, Canada
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At a glance
The key details from the original listing.
CompanyHMGroup
LocationToronto, ON, Canada
Job typeFull-time
Work modeHybrid
Source
Smartrecruiters
Listed7 days ago
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About the role
Description supplied by the original job listing.
As an Owned Media Lead, your main focus will be to plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform. You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.
This on-site role reports into our Marketing Manager and is based out of Toronto Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
CRM Planning & Channel Execution
Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line local marketing calendar
Leverage the Marketing Automation Platform (MAP) to enable data-driven, automated customer journeys and campaign communications across CRM channels
Oversee global E-mail and Push activities to ensure global and local communications align
Customer Data, Content Personalization & SEO
Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
Support Commercial team with SEO actions
Cross Functional Collaboration & Membership Activation
Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni-channel consistency
Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines
Who You Are:
Degree in Marketing, Comms., Business or related field
Knowledge of email, app, and digital channel management
Strong analytical and data interpretation skills
Proficient in campaign performance tracking and reporting tools
Excellent communication and stakeholder management skills
Experience in CRM, or media planning (preferably in retail or e-commerce)
Employment type
Full-time
Work arrangement
Hybrid
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