Lead Generation Specialist

Company Description
AlgoRythm Technologies is a technology engineering and consulting company helping businesses design, build, modernize, and scale digital products and technology platforms across Software, Cloud, DevOps, and AI.
Our services include custom software and SaaS development, AWS and cloud architecture, cloud migration and modernization, DevOps and Kubernetes engineering, cloud cost optimization, cloud security, managed infrastructure, and AI/GenAI engineering and automation.
We focus on practical, outcome-driven engineering solutions that help organizations improve scalability, reliability, security, efficiency, and speed of innovation.
We are building our B2B sales and growth engine and are looking for a hands-on B2B Growth & Demand Generation Specialist to help us build a consistent pipeline of qualified technology prospects.
Role Description
This is a remote, contract/freelance role. The initial engagement will be for 30 days, with the potential to extend to 3–6 months and transition into a longer-term engagement based on performance.
The role is responsible for identifying target markets and accounts, researching decision-makers, building qualified prospect lists, executing outbound campaigns, generating qualified opportunities, and supporting the AlgoRythm sales team.
You will work closely with the Founder and Business Development team to build and continuously improve AlgoRythm's B2B customer acquisition process.
Day-to-day activities include:
Researching and identifying target companies across SaaS, technology, startups, and mid-market businesses.
Identifying Founders, CEOs, CTOs, CIOs, VP Engineering, Heads of Engineering, and other relevant decision-makers.
Building and maintaining targeted B2B prospect databases.
Executing targeted LinkedIn and email outreach campaigns.
Creating personalized messaging based on company profile, industry, technology environment, and potential business challenges.
Supporting the BDM with qualified leads, account intelligence, and prospect research.
Conducting market and competitor research to identify potential customer segments and opportunities.
Developing campaigns around Cloud, AWS, DevOps, Kubernetes, AI, SaaS, and technology modernization.
Working with the Founder and BDM to refine ICPs, messaging, campaigns, and go-to-market strategies.
Maintaining accurate CRM and prospect information.
Tracking campaign performance, response rates, qualified leads, meetings, and pipeline contribution.
Testing different audiences, channels, messaging, and approaches to improve conversion.
Supporting the creation of case studies, sales collateral, landing-page content, and other demand-generation assets.
Identifying potential referral, partnership, and channel opportunities.
Helping establish a repeatable and scalable B2B lead-generation process.
Qualifications
2+ years of hands-on experience in B2B marketing, demand generation, lead generation, growth marketing, or business development.
Demonstrated experience generating B2B leads and qualified opportunities.
Strong understanding of B2B prospecting, account research, outbound campaigns, and lead qualification.
Experience with LinkedIn, email outreach, and B2B prospecting platforms.
Strong written communication and B2B copywriting skills.
Experience working with CRM systems and structured prospect databases.
Ability to research companies and identify relevant business and technology opportunities.
Strong analytical and problem-solving skills.
Ability to work independently in a remote environment.
Strong ownership, organization, and follow-through.
Familiarity with Cloud, AWS, SaaS, DevOps, software development, cybersecurity, or AI/automation is highly beneficial.
Preferred Experience
Experience generating leads for any of the following is strongly preferred:
Cloud / AWS services
DevOps & Kubernetes
SaaS
Software development
IT consulting
Cybersecurity
AI / GenAI
Technology startups
Experience with tools such as LinkedIn Sales Navigator, Apollo, HubSpot, Clay, Instantly, Lemlist, or similar B2B prospecting platforms is an advantage.
Engagement & Compensation
Remote / Work from anywhere
Freelance / Contract
Initial 30-day paid engagement
Extendable to 3–6 months and potentially longer-term
Indicative compensation: ₹30,000/month, depending on experience and scope
Performance incentives may be offered based on qualified opportunities and pipeline contribution
What We Offer
Opportunity to help build the B2B growth engine of an emerging technology company.
Direct collaboration with the Founder and senior technical leadership.
Exposure to Cloud, DevOps, AI, SaaS, and modern software engineering.
Opportunity to work across Indian and international B2B markets.
Potential to grow into a long-term B2B Growth / Demand Generation leadership role.
Freedom to experiment with modern outbound, automation, and AI-assisted growth strategies.

Work arrangement
No