Email Marketing Specialist

About Troveya
Troveya is an intentional, modern lifestyle and jewelry brand based in the United States, rooted in South Asian heritage and reimagined with a contemporary sensibility. We create everyday heirlooms and artful, curated pieces that celebrate craftsmanship and identity. As an evolving brand with a deeply engaged community, we believe our emails should be as thoughtful, elegant, and resonant as the jewelry we create.
We are looking for a creative, data-driven Email Marketing Specialist based in Nepal to take ownership of our email channel, drive customer retention, and tell our brand’s story directly in our subscribers' inboxes.
Role Overview
This is a part-time, fully remote position. In this role, you will lead the end-to-end execution of our email marketing strategy. From drafting compelling copy and managing automated retention flows to analyzing campaign performance, you will bridge the gap between artful storytelling and e-commerce growth.
Key Responsibilities
Campaign Management: Plan, write, and execute weekly email campaigns highlighting product launches, heritage stories, styling guides, and seasonal promotions.
Flow Optimization: Build, test, and optimize core automated lifecycle flows (e.g., Welcome Series, Abandoned Cart, Post-Purchase, Win-back) to maximize customer lifetime value.
List Segmentation: Segment our audience based on purchase behavior, engagement history, and preferences to deliver highly tailored messaging.
Performance Tracking: Monitor and report on core email metrics (Open Rates, CTR, Revenue per Email, Unsubscribe Rates) to continuously improve performance.
Brand Alignment: Ensure all visual layouts and written copy accurately reflect Troveya's elevated, intentional tone and aesthetic.
Qualifications
Experience: 1+ years of dedicated experience running email marketing campaigns, preferably for an e-commerce or direct-to-consumer (DTC) fashion, accessory, or lifestyle brand.
Platform Knowledge: Hands-on proficiency with major email service providers (Klaviyo experience is a major plus).
Copywriting Skills: Strong creative writing skills with the ability to balance promotional messaging with deep, culturally resonant brand storytelling.
Analytical Mindset: Comfortable diving into data to see what is working, execute A/B split tests, and iterate based on results.
Design Eye: Strong intermediate graphic design skills (such as familiarity with Canva, Figma, or email template builders) to format visually beautiful newsletters.
Part-time (Flexible hours).
100% Remote.
Competitive pay based on experience and market rates.
How to Apply
If you have an eye for design, a love for heritage storytelling, and a track record of driving revenue through the inbox, we want to hear from you! Please apply directly through LinkedIn with your resume and a brief portfolio or examples of emails you have previously written and designed.

Work arrangement
Yes