Culture & Sports Specialist

Strategic Responsibility for the Culture & Sports Programs and Execution
Develop and execute the long term local Culture & Sports Marketing strategy and projects aligned with global and local priorities
Identify emerging trends, talent, communities, and opportunities across sports, culture, music, dance, skate, fitness, gaming, mass sports and youth passion points
Establish a rich network in the fields of Culture & Sports in general and especially have a finger on the pulse of the local community, new upcoming trends and movements
High quality delivery on events and projects of all scales and activate international projects and athletes
Plan and realise efficient branding strategies for Red Bull projects, athletes and third party events
Contribute to Red Bull's worldwide success with innovation and unique content
Artist, Opinion Leader, Athlete & Partnership Management
Identify, recruit, and manage artists, athletes, opinion leaders, and key partners with perfect brand fit and optimize impact and efficiency via professional individual target setting and tracking
Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull
Lead authentic and credible seeding and usage of the Red Bull product in focused playgrounds with athletes and opinion Leaders and secure a perfect communication about the brand and the product
Build strong relationships with global or local artists, dancers, athletes and maximize local and emerging activations
Establish and maintain Red Bull as a credible and functional everyday beverage in the Culture & Sports landscape (Culture & Sports scenes, opinion leaders, athlete, agencies, promoters, authorities, industry stakeholders, media, authorities)
Red Bull Events and Third Party Event Programme
Ideate, design, and then flawlessly execute an innovative "only Red Bull can do" event, artists and athletes project program
Develop concepts that are tailor-made and highly relevant for HK consumers, that make memories for participants and spectators, and naturally generate unique media content
Maximize brand and authentic product exposure both online and offline
Ensure efficient logistic and event tools handling
Generate an efficient 3rd party events programme
Manage partnership and sponsorship negotiations
Cross-Functional Collaboration & Business Impact
Partner closely with Media Network, Brand, Student Marketing, sales teams and external agencies
Maximize project opportunities with clear and consistent communication before, during, and after all activations
Ensure Culture & Sports programs contribute to local marketing and business objectives and targets
Act as the local subject matter expert, driving alignment and excellence across all consumer touchpoints
Performance, Innovation & Budget Management
Run the program with high Red Bull standards in terms of professionalism, wit, cleverness, efficiency, budget transparency, legal, sales orientation and creativity.
Budget responsibility of annual Culture & Sports marketing budgets and ensure Budget responsibility effective and efficient resource allocation
Define KPIs, evaluate program effectiveness, and develop actionable insights and best practices
Continuously identify innovative concepts and new opportunities to enhance program impact and ROI
Documenting all activities in timely and comprehensive way
5+ years of working experience in culture/music/dance/sports industry allowing a vast understanding of the landscape
Experience in dealing with artists, athletes, and related entities (management, labels, etc.)
Well connected in different sports and culture scenes and environments – good networker
Ability to design and organise events and projects of all scales (budgets from HKD 1K - 1M)
Ability to multi-task and work in cross-functional teams with different objectives and personalities
Strong management skills, leading external agencies/freelances
Clear understanding of youth culture, music and culture industry, local and global sports, entertainment
An entrepreneurial “can-do” attitude facilitated by continuous learning and application of appropriate” best practices” to turn ideas into action
Creative and innovative mind set, open for new things
Proficient in MS Office tools: PowerPoint, Excel and Words

Employment type
Full-time

Work arrangement
No