Digital Marketing Specialist

Company Description Kular Group of Companies traces its roots to Kular Cycle Industries. Over the decades, the organization has grown into a trusted producer of bicycle components, including mudguards, mudguard wires, hubs, and spokes. Today, it is actively engaged in the manufacturing, import, and export of bicycle parts to global markets. The company is known for its focus on quality, reliability, and long-term relationships with partners and customers. Team members join a business with deep industry experience and a strong reputation in the bicycle components sector.
Role Description The Digital Marketing Specialist is a part-time hybrid role based in Ludhiana, with a combination of on-site work and some work-from-home flexibility. This role involves planning and executing digital marketing campaigns to promote the company’s products and brand across online channels. Day-to-day tasks include managing social media accounts, creating and optimizing online content, tracking campaign performance using web analytics tools, and supporting online marketing initiatives such as email campaigns and digital advertisements. The specialist will collaborate with internal teams to align digital activities with business objectives and maintain consistent messaging. The role also includes monitoring industry trends, identifying opportunities to improve digital presence, and preparing performance reports.
Qualifications
Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution.
Candidates should possess skills in Social Media Marketing to manage platforms, engage audiences, and grow brand visibility.
Candidates should possess skills in Web Analytics to measure performance, interpret data, and optimize campaigns.
Candidates should possess effective Communication skills for clear messaging, collaboration, and coordination with teams and stakeholders.
Familiarity with tools such as Google Analytics, social media management platforms, and email marketing software is an asset.
Ability to work independently, prioritize tasks, and meet deadlines in a hybrid work environment

Work arrangement
Hybrid