Live opening · Posted 6 days ago
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Talasha has been mandated to hire a Performance Marketing Manager (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that develops innovative educational products and games that build core skills in children. Backed by Sequoia Capital, Sofina Ventures, etc, they are a profitable company and have grown exponentially by selling their products in 20+ countries
Responsibilities -
Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
Execute & optimise the amazon PPC campaigns
Optimise conversions studying relevant search terms using tools like helium & brand analytics, optimise bidding strategies and target relevant audiences
Report & optimise the amazon advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc
Deliver the ROI/ROAS targets & own the performance marketing P&L
Study competitor strategy & advertising benchmarks
Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
Build and maintain a live performance dashboard with clear visibility for the leadership team
Good to have-
At Least 2 years experience in amazon advertising (AMS) & performance marketing strategies
Data driven & strong analytical skills, experienced in building performance dashboards & reports
Proficiency in excel
Mumbai based
Location - Dadar, Mumbai
#Performance Marketing #Amazon Marketing Services #Amazon Seller Central #Campaign Strategies #Return on Advertising Spends #Conversion Optimisation #Keyword Research
Work arrangement
No
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