Performance Marketing

Job description
Role Objective:
Drive scalable lead generation and business growth through data-driven performance marketing
strategies across paid digital channels. Own end-to-end campaign execution, optimization, and
measurement with a clear focus on ROI and business impact.
Key responsibilities:
• Own and execute end-to-end performance marketing campaignsfrom strategy and media
planning to optimization and reporting—focused on high-quality lead generation.
• Translate business objectives into actionable performance marketing strategies and deliver
monthly targets efficiently.
• Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid
Social (Meta), Native, Affiliates, Portals, and Direct Buys.
• Drive audience segmentation, funnel optimization, and landing page performance to improve
conversion rates.
• Establish performance metrics, dashboards, and attribution frameworks aligned to business
outcomes.
• Continuously optimize campaigns through A/B testing, creative experimentation, and platform
innovation.
• Collaborate with internal teams (brand, creative, content, tech, sales) to scale campaign impact
and traffic.
• Track digital and social trends, platform updates, and new ad formats to maintain competitive
advantage.
• Analyse campaign data, extract insights, and implement corrective actions to improve efficiency
and performance.
Skill & Experience:
• Proven experience in performance-led digital marketing for luxury real estate, with a strong track
record in lead generation for high-value residential properties in the Mumbai market.
• Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market
dynamics, and long consideration cycles.
• Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and
lead quality.
• Experience managing large budgets and optimizing campaigns for premium inventory with longer
conversion funnels.
• 8–10 years of experience with 6+ years in performance-driven digital marketing.
• Strong hands-on expertise in Google Ads, Meta Ads, DV360, Native platforms (e.g., Taboola), and
affiliate ecosystems.
• Highly analytical, performance-focused, and outcome-driven mindset

Work arrangement
No