Script Writer

Script Writer
Location: Remote
Employment Type: Full-time
Department: Content & Creative
About the Role
We are looking for a creative and highly curious Script Writer who knows how to turn an idea into a story people actually want to watch.
You will create scripts for Instagram Reels, YouTube Shorts, YouTube videos and other short-form content across education, English-language learning, careers, migration, student life and youth culture.
The ideal candidate understands that great short-form content is not just about writing — it's about the hook, story, emotion, pacing and payoff.
Key Responsibilities
Short-Form Scriptwriting
Write engaging scripts for Instagram Reels, YouTube Shorts and other short-form platforms.
Develop strong hooks that capture attention within the first few seconds.
Create scripts that maximise watch time, retention, shares and comments.
Turn complex educational topics into simple, entertaining and relatable stories.
Write different formats including:
Educational
Storytelling
Commentary
Explainers
Listicles
Myth vs Fact
Controversial/opinion-led topics
Student stories
Founder stories
Trend-based content
Promotional/brand content
Research & Ideation
Research trending topics, conversations, memes and content formats.
Identify topics relevant to students, migrants, Gen Z and international audiences.
Research competitors and high-performing creators.
Develop new content angles rather than simply copying existing content.
Turn news, trends and everyday observations into content ideas.
Hook & Retention
Develop multiple hooks for important topics and test different angles.
Structure scripts with strong openings, curiosity gaps and clear payoffs.
Understand pacing and when information, humour, visuals or pattern interrupts should be introduced.
Continuously analyse high-performing content and identify why it worked.
Long-Form Content
Write scripts for YouTube videos, interviews, podcasts and founder-led content when required.
Convert long-form content into multiple short-form clips and scripts.
Collaboration
Work closely with content managers, social media managers, video editors and designers.
Provide clear visual directions, B-roll suggestions, on-screen text and editing cues.
Work with subject-matter experts to ensure factual accuracy.
Adapt scripts based on performance data and creative feedback.
What We're Looking For
Scriptwriting, content creation, digital media or social media.
Excellent English/ Hindi and Hinglish writing skills.
Strong storytelling ability.
Ability to write conversationally rather than academically.
Strong understanding of Instagram Reels and YouTube Shorts.
Ability to write powerful hooks and compelling openings.
Excellent research skills.
Strong understanding of internet culture, Gen Z and social-media trends.
Comfortable working with tight deadlines.
Highly curious and willing to experiment.
You should naturally think in terms of hooks, curiosity, storytelling and retention.
Nice to Have
Experience in EdTech, IELTS, PTE, CELPIP, LanguageCert or study abroad.
Experience writing for YouTube creators or influencers.
Experience with viral/short-form content.
Understanding of video editing and visual storytelling.
Familiarity with AI tools such as ChatGPT, Claude or Gemini.
Experience analysing Instagram/YouTube analytics.
Knowledge of international education, migration or student markets.
Key Performance Indicators
Success in this role will be measured through:
Average video watch time
Audience retention
Views
Shares
Saves
Comments
Follower growth
Content output
Percentage of scripts that become high-performing content
Quality and originality of ideas
What We Offer
Work with a fast-growing EdTech + AI company.
Opportunity to work with high-volume social content.
Exposure to international audiences and markets.
Freedom to experiment with new formats and ideas.
Work closely with founders, marketing and creative teams.
Opportunity to grow into a Senior Script Writer / Creative Strategist / Content Lead.

Work arrangement
Yes