Category Marketing Manager - Fitness

Position: Category Marketing Manager - Fitness
Desired Qualifications
MBA in Marketing / Master of Business Administration (MBA)
Location
Chennai
Experience Range
Minimum: 8 Years
Maximum: 10 Years
Roles and Responsibilities
Category Management
Develop and execute category strategies based on market, consumer, and competitive insights.
Own category growth, revenue, volume, ASP, and profitability targets.
Identify market gaps, consumer needs, and emerging trends to build the category roadmap.
Conduct competitor benchmarking across products, pricing, features, promotions, and positioning.
Manage the product portfolio and SKU rationalization based on performance and consumer relevance.
Collaborate closely with Sales, Product Development, Supply Chain, and Finance teams to drive category performance.
Product Management & New Product Development (NPD)
Identify opportunities for new product development and product enhancements based on consumer and market insights.
Work with the Product team on product specifications, pricing, positioning, and launch plans.
Develop Go-To-Market (GTM) strategies for new product launches.
Monitor product performance post-launch and recommend corrective actions where necessary.
Marketing
Develop the annual marketing strategy and communication plan for the category.
Define brand and product positioning, target audience, and consumer value proposition.
Develop and execute 360-degree marketing campaigns across digital, social media, retail, influencer, and offline channels.
Drive consumer acquisition, engagement, and conversion through relevant marketing initiatives.
Manage external agencies and ensure timely delivery of campaigns and creative assets.
Track campaign effectiveness and optimize marketing spends based on ROI.
Develop and support the execution of e-commerce marketing and sales strategies aligned with overall business objectives.
Consumer & Market Insights
Understand the consumer journey and identify key purchase drivers.
Monitor market trends, competitor activities, and evolving consumer behavior.
Leverage data and insights to drive marketing, product, and portfolio decisions.
Must-Have Competencies
Strong experience in both Category Management and Marketing; not a purely communications or brand marketing profile.
Strong analytical and commercial acumen.
Proficiency in working with data, MIS reports, Power BI, or similar analytical tools.
Excellent project management and cross-functional coordination skills.
Ability to manage multiple stakeholders and external agencies effectively.
Good understanding of digital marketing and e-commerce.
Passion for or interest in fitness, wellness, and an active lifestyle will be a significant advantage.

Work arrangement
No