Digital Marketing Executive – Performance & Content

Shikhar Automation is hiring a Digital Marketing Executive to run digital marketing for our group.
The role covers two areas. The larger part is performance marketing for our e-commerce business — running paid campaigns, improving product listings, and working on conversion. The smaller part is content and social media: publishing case studies, LinkedIn content, and a monthly posting calendar.
What you will own
Meta and Google Ads campaigns — setup, daily monitoring, budget management, and reporting
Product listing quality and on-page SEO across the e-commerce catalogue
The monthly social media calendar, including scheduling and publishing
Case studies, LinkedIn carousels, and website content
A weekly performance report covering spend, leads, and orders
What we are looking for
2 to 4 years of hands-on digital marketing experience
Direct experience running Meta Ads Manager and Google Ads with your own hands, not through an agency team
Working knowledge of Google Analytics, and the ability to explain cost per lead and cost per order
Comfort with Canva for day-to-day creative. Graphic design is handled separately, so you will not be asked to design from scratch
Written English strong enough to draft posts and captions without heavy editing
Please note two things before applying
This is an on-site role at our Faridabad office, five days a week. Candidates based in Faridabad, Ballabgarh, or South and East Delhi will find the commute practical.
This is an execution role. Marketing strategy is set by management and already documented — you will be given a written plan to run, not asked to invent one. If you are looking for a role where you define the strategy yourself, this is not the right fit.
Shortlisted candidates will be asked to complete a short paid assignment before the interview.
Please state your current and expected CTC in your application. This role is budgeted at ₹4.8 – 6.0 LPA.

Work arrangement
No