Retention Marketing Manager

Role Summary
As the Senior Associate Retention Marketing, you will be the guardian of our customer database. Your mission is simple but challenging: Ensure that a customer’s first purchase is the beginning of a long-term relationship. You will own the entire post-purchase lifecycle, turning one-time buyers into brand advocates using data-driven storytelling and precision targeting.
Key Responsibilities
·Lifecycle Architecture: Build and manage automated "drip" journeys across the customer lifecycle—Welcome series, Post-Purchase follow-ups, Abandoned Cart recovery, and Win-back flows.
·Platform Mastery: Hands-on management of tools like Klaviyo, Netcore, WebEngage, or Braze to deploy Email, SMS, WhatsApp, and Push Notification campaigns.
·The "" Loyalty Program: Lead the strategy for our loyalty and rewards program, ensuring it provides genuine value and drives repeat purchase frequency.
·Advanced Segmentation: Utilize RFM (Recency, Frequency, Monetary) analysis to create high-intent segments. You’ll tailor communication based on whether a customer is a "First timer," a "Loyalist," or "At-risk."
·Revenue Growth: Take ownership of the Retention Revenue target. You will be responsible for increasing the percentage of monthly revenue coming from returning customers.
·Creative Collaboration: Work with our design and content teams to ensure retention assets are visually stunning, mobile-first, and aligned with our brand’s casual-cool aesthetic.
Tools : MoRngage and CleverTap
The Ideal Profile Criteria Expectations
·Experience 5–8 years specifically in CRM, Lifecycle, or Retention Marketing within the E-commerce/D2C space.
·Data Proficiency Deep comfort with Google Analytics and Excel. You should be able to look at a cohort table and spot the "leaky bucket" immediately.
·Communication Strong copywriting skills. You know how to write a subject line that actually gets opened in a crowded inbox.
·Mindset An experimenter’s heart. You believe in A/B testing everything—from CTA button colors to the timing of a WhatsApp message.
Key Performance Indicators (KPIs)
1. Repeat Purchase Rate (RPR): Increasing the % of customers who buy a second and third time.
2. Customer Lifetime Value (CLV): Driving up the total value of a customer over a 12-month period.
3. Churn Reduction: Identifying and re-engaging customers before they stop interacting with the brand.
4. Channel ROI: Optimizing the cost-to-revenue ratio for SMS and WhatsApp marketing.
5. App: Increasing app installs, push revenue, customer experience and journeys for mobile app

Work arrangement
No