Performance marketing executive

Key Responsibilities
• Plan, execute, and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn,
and other relevant platforms.
• Own campaign budgets and optimize spend to maximize ROAS, CPL, and CAC targets.
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve performance.
• Track, analyze, and report on key performance metrics (CTR, CPC, CPA, ROAS, conversion rate) using tools
like Google Analytics, Meta Ads Manager, and Google Ads.
• Collaborate with the design/content team to develop high-performing ad creatives and landing pages.
• Manage marketing funnels and work closely with sales to ensure quality lead flow and conversion tracking.
• Stay current with platform updates, industry trends, and competitor activity to identify new growth
opportunities.
• Prepare regular performance reports and dashboards for stakeholders.
• Manage marketing budgets responsibly and forecast spend against targets.
Required Skills & Qualifications
• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of hands-on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Working knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
• Understanding of the full-funnel marketing approach — awareness, consideration, conversion, retention
.Good written and verbal communication skills for reporting and cross-team collaboration.
• Comfortable working with budgets, targets, and performance-based KPIs.

Work arrangement
No